WildBrain CPLG is leveling up its licensing alliance with Hasbro. The two companies announced that WildBrain CPLG represents Hasbro’s beloved portfolio of brands, including Peppa Pig, My Little Pony, Monopoly, and Transformers, in France. C’est magnifique!
This expansion builds on a strong five-year partnership that already includes licensing representation across Italy, Central and Eastern Europe, Benelux, the Nordics, Turkey, and India. In France, WildBrain CPLG will manage licensing opportunities across key categories like apparel, toys, homewares, pet supplies, and more.
“Our well-established relationship with Hasbro is built on the strong foundations of our ‘glocal’ expertise — global strategy and local execution — which enables us to forge best-in-class licensing programs,” says Pau Pascual, SVP, Commercial, the UK, Europe, and the Americas, WildBrain CPLG. “The addition of France to our representation is testament to the success we’ve had to date in bringing these beloved brands to life for fans in EEA, Turkey, and India.”
The announcement comes alongside a wave of new Hasbro brand collaborations across EEA, Turkey, and India. Highlights include a Transformers and My Little Pony apparel line at Tezenis, a Monopoly sleepwear collection at Intimissimi Uomo, a Peppa Pig waffle maker from Bestron, and a Transformers sneaker drop from The Souled Store in India.
“It continues to be a hugely exciting year for Hasbro’s franchises, with the recent announcement of the new addition to Peppa Pig’s family arriving in June, and Monopoly’s 90th anniversary celebrations,” Pascual adds. “We’re looking forward to exploring new opportunities ahead.”
WildBrain CPLG will showcase these licensing opportunities at France Licensing Day July 1.
Learn more at cplg.com.
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