How Boston Harbor Hotel increased direct bookings with website personalization & strategic campaigns
As travel demand stabilizes after the post-pandemic surge, hotels are faced with a new challenge: maintaining and growing direct bookings in a more competitive landscape.
In this exclusive webinar, GCommerce and The Hotels Network reveal how the Boston Harbor Hotel successfully adapted its digital strategy to outperform during a market slowdown. You’ll discover the combination of website personalization, targeted campaigns, and metasearch tactics that led to increased direct revenue—despite a declining travel trend.
What you’ll learn:
Respond to shifting travel trends with data-driven decisions
Boost engagement through website personalization
Drive direct bookings with strategic campaigns
Optimize metasearch performance and ROI
Apply tactics that future-proof your hotel’s digital strategy
Watch the recording here or below.
The post [Webinar Recording] Beyond the boom: smart marketing strategies for slowing travel demand appeared first on GCommerce Solutions.