On my recent trip to Africa, I noticed something very interesting…
I walked into the bathroom of my hotel, and noticed that all the fittings were of Jaquar
I then went to a friend’s office, and the accounting was happening on Tally
Later that evening, I went to the supermarket and saw a hoarding for inner wear… it was of Lux Cozi
You look at the roads… and you’ll notice everyone riding either a Bajaj motorbike or a TVS…
In fact, both Bajaj and TVS hold almost 50% market share in two wheelers in Africa.
The biggest conglomerates of Africa include Reliance, Adani, Aditya Birla, Tata, Mahindra & Mahindra, as well as Bharti Airtel.
Practically every small IT company from India makes a chunk of their revenue from the African market.
Bilateral trade between India and Africa is at USD 100 Bn…
And there’s so much to do in Africa but barely anyone talks about it because everyone is distracted by the glamour of the US and UK.
If you’re a small business in India, just take one trip to East African countries of Kenya, Tanzania, Uganda and Rwanda…
And you’ll see how many things will strike you as an absolute no brainer export from India to African countries.
Above all, Africans love Indians and look up to Indian teachers unlike the racism people experience in other white Western countries.
It’s a market of 50 countries, and a population close to the population of India.
Tap on it because it’s the best boring business destination that you can make money in because your competitors are ignoring it.
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A Chartered Accountant with about 10 years of experience in areas of Tax Advisory, Startup Consulting, Fundraising, Audits, Deal Advisory, Business Modelling and contract CFO services.
Winner of the ISB Young Leader Award 2017 and the Best All Rounder, PGP Class of ’17, Sarthak has also been published about in the leading financial newspapers such as The Financial Express as possibly the youngest Indian to have completed the courses of CA, CS and CMA along with a graduate degree in Financial & Investment Analysis from University of Delhi, all by the age of 23 years.
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