Greece: Boutique lifestyle brand Ruby Hotels will open its first property in Greece, developed in partnership with Primetown Development in the country’s capital.
The 114-room hotel, located at Agiou Konstantinou 7 near Omonia Square in Athens, will include a ground floor bar and breakfast area, a fifth-floor terrace with an outdoor bar and pool, as well as rooftop space on the ninth floor designed for private events.
Catherine Hilt, associate director of development, Southern Europe at the Ruby Group, said: “We’re proud to have secured this outstanding project and to contribute our deep expertise in converting distinctive urban buildings into high-performing lifestyle properties.
“Athens represents an exciting next step for Ruby’s development and perfectly embodies the type of vibrant, culturally rich destination where our Lean Luxury philosophy comes to life. Together with our partner Primetown Development and in strategic alignment with the IHG brand family, we look forward to bringing this hotel to life in the centre of Athens,” she added.
Willemijn Geels, VP development for Europe at IHG Hotels & Resorts, said: “Ruby Hotels coming to Athens demonstrates the continued appetite from travellers for a premium urban lifestyle brand in one of Europe’s most popular tourist destinations. The signing of Ruby Hotels in Athens is a unique opportunity to grow the brand in new locations and further cements IHG’s portfolio in Greece, where we now have ten open and pipeline hotels.”
Sotirios Athinaios, partner at Primetown Development, added: “We are excited to be partnering with Ruby Group and IHG on a project that redefines contemporary hospitality in the heart of Athens. Our aim is to breathe new life into this iconic building and create a space that reflects the creative energy and cultural dynamism of the city. This hotel is more than a property – it’s a statement about the future of Athens as a vibrant, globally relevant destination.”
The hotel is planned to open in 2027.
Highlights:
• Ruby Hotels has signed its debut property in Greece, located in central Athens near Omonia Square.
• The hotel will be developed in partnership with Primetown Development.
• The 114-room lifestyle hotel will feature a rooftop bar, pool terrace, and private event space.
• It is planned to open in 2027.