In the context of hotel metasearch marketing, your listings function as a condensed sales funnel operating within the larger metasearch landscape. 
This micro-funnel is crucial because it encapsulates the journey from initial exposure to final conversion, directly impacting your advertising effectiveness and the volume of direct bookings. 
During our webinar, we’ll dive into three pivotal metrics that are instrumental in optimizing this funnel:
Impression Share
Click-Through Rate (CTR)
Conversion Rate
By meticulously tracking and optimizing these key metrics, hoteliers can refine their hotel metasearch strategies, enhance advertising performance, and ultimately increase the number of direct bookings. This webinar aims to equip properties with actionable insights to effectively leverage these metrics and drive measurable success in their hotel metasearch marketing efforts.
Watch the recording here or below.
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