Bigger market share
Companies that excel at one‑to‑one personalization grow market share 77 % of the time (McKinsey, 2023) and see cart sizes jump up to 20 % (Gartner, 2024).
Increases loyalty
65 % of customers stay loyal to brands that personalize (Salesforce, 2024), while the same share of B2B buyers will switch if you don’t (Segment, 2024).
Reduces admin tasks
Fix the data flow and you fix the busywork. 52 % of B2B firms cite poor system integration as their No. 1 digital pain point (Forrester, 2024).
Larger orders
98 % of online retailers report a higher average order value after rolling out personalization (Econsultancy, 2024).