Italy: Lifestyle brand W Hotels, part of Marriott International, has opened its latest property in Florence and the second in Italy.
Located on Piazza dell’Unità Italiana, the W Florence is housed in the former Grand Hotel Majestic.
The hotel has been restored and reimagined by Italian architecture firm Genius Loci Architettura to meet LEED Gold and WELL Silver sustainability standards. Global design firm AvroKO, who previously led the interiors of W Prague and the soon-to-be-unveiled W Hoboken, also worked on the project.
W Florence features 119 guest rooms including 16 suites and one penthouse, the W Lounge with a partially covered central courtyard, Italian restaurant Tratto, Korean fusion restaurant Akira Back, and the Zefiro Rooftop restaurant which is scheduled to open later this summer.
Additional amenities include a gym and flexible meeting spaces.
“The opening of W Florence marks another significant milestone in W Hotels journey, deepening our presence in Italy and strengthening our footprint across the region,” said George Fleck, SVP and global brand leader, W Hotels.
“As we continue to evolve globally, this latest addition to our brand embodies our commitment to delivering bold, immersive experiences that redefine luxury lifestyle hospitality. W Hotels has always been a brand rooted in creativity and culture, and W Florence perfectly captures the spirit of this dynamic, fashion-forward city.”
The W Florence joins the brand’s debut Italian property W Rome which opened in late 2021. Elsewhere in Italy, the W Sardinia – Poltu Quatu is expected to open later this year.
Highlights:
• W Florence opens as the second W Hotel in Italy, following the 2021 launch of W Rome.
• The hotel is housed in the historic Grand Hotel Majestic, redesigned to meet sustainability standards (LEED Gold, WELL Silver).
• Global design firm AvroKO and Genius Loci Architettura led the renovation.
• Dining options include Tratto, Akira Back, and Zefiro Rooftop, with the latter opening later this summer.
• W Sardinia – Poltu Quatu is slated to open later this year, continuing W Hotels’ expansion in Italy.