Addo Play is hitting refresh on one of the toy industry’s most iconic brands as part of its recent deal with Spin Master.
This week, a newly redesigned Meccano website went live at meccano.com, offering trade partners and consumers a sharper, more immersive destination built to support sell-in and build-out ahead of the LA Fall Toy Previews in September.
The bilingual platform (English and French) features streamlined navigation and intuitive design tailored to today’s buyer expectations. Full product access spans Meccano Junior and classic steel builds, supported by dynamic content, rich brand storytelling, and an all-new news hub to keep partners up to speed.
The relaunch aligns with Addo Play’s fall/holiday 2025 rollout across The Entertainer Group’s international retail network — including The Entertainer, Tesco, Amazon, Moonpig, and Matalan — in addition to key placements in France and Australia.
It’s incredibly exciting to see the Addo Play team bringing new life to the iconic Meccano brand."
Source: Addo Play
Source: Addo Play
Source: Addo Play
The digital push reinforces Meccano’s value proposition at retail: timeless construction play backed by fresh energy and accessible content. For trade, it signals renewed investment in marketing infrastructure and a unified brand presence across channels.
Looking ahead, a full-scale overhaul is slated for 2026 to coincide with a broader Meccano rebrand, paving the way for a new era of engineering-inspired play.
The Addo Play team tells The Toy Book that it’s looking forward to connecting with buyers in its LA showroom, located at 1960 on Grand in El Segundo, this fall. To book a visit, email sales@addoplay.com.
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