Doolce + Diego Drops Delicious New Peanut Butter Blends for Dogs – Startup CPG

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San Marino, CA (JUNE 2025)Doolce + Diego, a pet wellness brand known for its plant-focused approach, has announced the launch of its new line of peanut butters formulated for dogs. The trio of new SKUs — Wildflower Honey, Cranberry Apple, and Blueberry Chamomile — debuted this week as a natural extension of the brand’s functional product lineup.

Each peanut butter blend is designed to support different daily rituals and functional needs for dogs:

Blueberry Chamomile combines antioxidant-rich blueberries and soothing chamomile, ideal for dogs who benefit from a gentle, snackable wind-down. Suitable for post-play relaxation, enrichment toys, or bedtime routines.

Cranberry Apple features tart cranberries and sweet apples in an antioxidant-forward formula that supports seasonal wellness and immune health. Designed for flavor rotation and enrichment without compromising on function.

Wildflower Honey offers a smooth peanut butter base infused with wildflower honey, made for enrichment activities and treat-based training. Free from fillers and additives, this option blends performance with simplicity.

All varieties are peanut butter–based, crafted without artificial additives, and align with Doolce + Diego’s mission of offering affordable, high-quality pet wellness products made with clean, plant-focused ingredients. This release marks the company’s first foray into the pet snack category, following its success with daily-use supplements such as “Get Zen” and “Joint Juice.”

The peanut butter collection is available now via the brand’s direct-to-consumer site at doolcediego.com. Wholesale buyers can also access the line through FAIRE.

For additional information, please contact info@doolcediego.com

About Doolce + Diego

Doolce + Diego is a California-based dog wellness brand that combines nature and science to create plant-focused, functional products made with human-grade ingredients. From calming tinctures to functional peanut butters and mushroom-powered meal toppers, every formula supports real issues like anxiety, digestion, joint mobility, and skin health. With no fillers, artificial junk, or gimmicks—just thoughtful, effective ingredients—Doolce + Diego is redefining what modern pet care looks like. Proudly independent and minority-owned, the brand is on a mission to make dog wellness more accessible, relatable, and rooted in love. Because our dogs deserve better—plain and simple.





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