What makes customers buy your products? In this video, we’ll learn what drives people to choose your product, along with some value proposition examples.
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Why do your customers buy from you? What motivates people to choose you, to choose your products over the hundreds of alternatives? What makes your company, and your products, better than the rest?
The answer: your value proposition.
If you can perfect your value proposition canvas, you can increase your conversion rate and improve your marketing strategies across many channels. Learning to present the value your company and products deliver in a compelling way is one of the most high-value, wide-reaching marketing activities.
Here is what we’ll cover in this video:
00:00 – Introduction: Importance of Value Propositions
00:55 – Defining a Value Proposition
01:06 – Understanding the Core of a Value Proposition
01:44 – The Holistic Approach to a Unique Selling Proposition (USP)
02:02 – The Message in a Unique Selling Proposition
02:22 – What a Unique Selling Proposition is NOT
02:54 – Examples of Strong Unique Selling Propositions
07:52 – How to Create your Own USP
08:10 – Closing Remarks: Defining Competitive Edge through USP
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► Marketing is a deep topic. So if you’re interested in learning more, register using the link below to gain access to a free 30 minute webinar that will help you level up your marketing by changing the way you think about your store’s marketing funnel. Learn how to go from first day to first sale in this free training course.
— RESOURCES —
► Value Proposition Design Book – Strategyzer
► What’s a Value Proposition? It’s What Your Business Does Better Than Anyone Else
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