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Best Amazon Prime Day 2025 Sneaker Deals
Need a comfy shoe for your upcoming Euro Summer trip, during which you plan to walk 30,000 steps a day? Wore down your beloved women’s white sneakers and are craving a refresh? Regardless of why you’re shopping for performance shoes this season, Amazon’s Prime Day 2025 is coming in hot with sneaker deals you won’t be able to resist.
Our favorite online retailer’s Prime Day 2025 runs until July 11, and, just like with the best Amazon home deals and best Amazon clothing deals, there’s already a plethora of discounted shoes that you can shop in the first few days of the event — because Amazon takes the “go hard or go home” motto to heart each and every year. 2025’s markdowns are proving to be so steal-worthy, in fact, that they’ll win the wallets of devoted sneakerheads and casual footwear appreciators alike. Our WWD Shop team has done the work of identifying the greatest on-sale finds from top sneaker brands like New Balance, adidas, Reebok, and other heavy hitters… so that you don’t waste a moment securing your most-coveted kicks in the right size before they’re gone for good. Among our most-favored picks is the popular-on-TikTok Puma Palermo, for 25 percent off; the made-for-hiking Asics Unisex Gel-Terrain unisex shoe, cut in price by over 40 percent; and the #1 bestseller in Amazon’s “Women’s Road-Running Shoes” category, Brooks’ Ghost 16, for a whopping $40 off. Does this make you excited enough to run a mile? We feel the same way.
As an added bonus, this year’s Prime Day sales on sneakers are special for two reasons: Nike has recently made its long-awaited return to Amazon, ensuring its cult-favorite styles are more accessible, and adidas has not only expanded its Amazon offerings but also rolled out a new “Buy With Prime” feature, allowing customers to reap Prime Day benefits directly on its site.
To be able to shop the Prime Day extravaganza at Amazon.com, though, you’ll need an Amazon Prime membership (which also treats you to free and fast shipping year-round). You can sign up for a one-month free trial here.
Below, the best sneaker deals to snag as Prime Day heats up. Your feet will thank you.
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adidas Women’s Grand Court Alpha Sneaker
Suave when it comes to style but also highly wearable, this adidas women’s sneaker hits all the right notes with its Cloudfoam midsole, flexible rubber outsole, and suede-forward upper that will inject softness into even your most edgy ‘fits. More things to love? The wide laces, puffy tongue, and padded collar that add both visual interest and everyday comfort to the mix.
What testers say: “My wife throughly enjoyed this pair of kicks. She looks great in them, and they really accentuate her overall sporty look.”
adidas Women’s Terrex Soulstride Trail-Running Sneaker
Hitting some hikes this season? The pictured trail-running shoe from adidas is at your service, made for runs, jogs, walks, and everything in between: no matter if you’re stepping on dirt, rocks, or the pavement in your neighborhood. An engineered mesh upper with careful, artful stitching makes sure your toes stay dry and get enough air; the brand’s trademark Traxion outsole, meanwhile, gives you maximum grip on terrain that might not be the most even or steady. Made with at least 50 percent recycled content, the shoe proves style, function, and sustainability can go hand in hand. Happy trails!
What testers say: “In my opinion, they’re great quality. The sole is very comfortable with lots of cushion and arch support. These have a good amount of mesh to keep your feet cool but also enough solid surface area to keep them dry if you are dealing with water. The heel is a bit bulky but provides a lot of extra support. I love the bright orange color. I always try to get bright colors for hiking gear just in case I need to be seen.”
adidas Women’s Barreda Decode Sneaker
Hello, vibrant pink sneaker that’s capable of invigorating every last outfit combination and permutation! Where have you been all our lives? Adidas’ Barreda Decode is a suede and nylon wonder that’s punctuated by a T-toe design, a protective rubber cupsole that doubles as a height booster, and a combination of pink and ruby hues that radiate pure joie de vivre. As an homage to heritage terrace style, the retro shoe can look just as good with baggy jeans as with a bubble skirt — a versatility that will make it your closet’s most-used item in short order.
What testers say: “The comfort of these is just off the charts! Love the color and style also. Always been a fan of adidas, and this just elevates it to the next level!”
New Balance Women’s 237v1 Sneaker
Paying tribute to the groundbreaking advancements New Balance made in the world of running during the ’70s, the 237v1 sneaker is timeless at its core. A herringbone outsole gives you slip-free peace of mind, while an extended midsole plays with proportions in a way that still prioritizes comfort and an oversized “N” logo lets no one forget that New Balance is responsible for all that streamlined style. As for that colorblocked upper? It takes the shoe’s rich history to new, contemporary heights.
What testers say: “These shoes are the ABSOLUTE BEST. I’ve always been a huge New Balance fan and have mostly stuck to its tennis shoes that I can slip on easily, but I also wanted to try something new. I feel as if I’m walking on air, and I’ve gotten so many compliments on them, too. You will not regret getting these shoes at all!!”
Puma Men’s Easy Rider Vintage Sneaker
Our editors ran to score this vintage-inspired Puma sneaker as soon as we laid eyes on its saturated and absolutely stunning color. Aesthetics aside, though, the Easy Rider revives Puma’s original 1970s design with a slim, lightweight silhouette, leather overlays on the upper, a knobby outsole that maximizes contact points with the ground, and suede touches made to compliment everything from your go-to pair of joggers and summery slacks to a little black dress in need of some vibrancy (if you buy in women’s sizing).
What testers say: “My husband loves them! Wears them almost ever day. He says the sizing is spot on, and they are very comfy. The blue color is exactly like the photo.”
Puma Women’s Palermo Sneaker
The Palermo made its grand debut in the ’80s, when British soccer fans were craving an athletic shoe that could signal their love for the sport in leisurely settings. In its reissued form, Puma’s iconic kick is made even more investment-worthy based on its suede upper, foil-printed branding, and sturdy outsole for all of life’s adventures. The Peach Frost/Creamy Vanilla shade is a love letter to one of summer’s best fruits and something that will put a smile on your face each time you decide to wear the sneaker (like, every single day).
What testers say: “These shoes are comfortable, super cute, and I wore them for seven hours without discomfort. True to size.”
Asics Unisex Gel-Nunobiki Sneaker
Named after a waterfall-laden hiking trail in Kobe, Japan, this shoe is just as good for wearing outdoors as it is for styling with your nine-to-five work ensembles. Formulated with Asics’ gel technology that provides comfort and impact absorption you can trust; a unique traction pattern on the outsole for extra grip; and an upper that mixes and matches various fabrics, the Gel-Nunobiki also manages to stay on top of trends with its chunky silhouette. On the note of chunkiness, reviewers mention that the shoe runs large, so order accordingly.
What testers say: “Obsessed with these shoes: They give both dad shoe and hip vibes.”
Asics Unisex Gel-Terrain Sneaker
This top Asics sneaker has trail technology in its DNA, which means, among other things, that its cushioning creates instant softness underfoot: made even softer through the gel technology present in the style’s forefoot and rearfoot. You’ll have a pep in your step while wearing the sneaker in the great outdoors — AllTrails app open and ready — or on the bustling city streets. Oval versus flat laces here contribute to its overall sportiness while ensuring you can lace up and head out in no time. This is the lowest price we’ve seen in the past month, too, as if the Gel-Terrain couldn’t get any better.
What testers say: “I took a chance on these even though there were only a few reviews. These are very comfortable. I have wide feet and plantar fasciitis and walk all day at work, so I need good sneakers. These are great sneakers! I’m very happy I purchased them.”
Asics Women’s Gel-Quantum 180 VII Sneaker
Another innovation from Asics’ Institute of Sport Science, the Gel-Quantum 180 VII merges a futuristic design with shock-absorbing layers and a fit that allows you to “move more naturally during everyday scenarios,” per the brand. This light-colored sneaker is also great for summertime, seeing as how its upper is made of jacquard mesh — a material that provides excellent ventilation. You’ll feel supported and light on your toes during all your whereabouts, busy bee that you are.
What testers say: “I usually shy away from ordering shoes online, because I like to know how they fit before buying. These were on sale, so I decided to get them and try them. I love the color and the style. The overall fit is very comfortable and offers good support, especially with the gel feature. The shoe has a nice roll to the sole which also improves comfort. I haven’t done much running in them yet, but I’m excited to break them in for a half marathon this fall!!”
Saucony Women’s Endorphin Shift 3 Running Sneaker
This is an “Amazon’s Choice” women’s white sneaker for a reason. The Saucony Endorphin Shift 3
has height-boosted foam cushioning, a streamlined heel clip, and an all-new groove in the heel for better transitions: elements that come together to form something truly worth your time and money. Ideal for marathon training or casual runs in crisp weather, the sneaker is also something to put on with tennis dresses for model-off-duty looks that leave quite the impression.
What testers say: “Comfiest shoes ever! They support my high arches. I’m able to wear them all day long without my knees or back aching. Very lightweight with a lot of cushioning. I got them to be my running-only shoes, but I find myself putting them on for everyday wear. Just too good!”
Brooks Women’s Ghost 16 Neutral Running Sneaker
Meet the #1 bestseller in Amazon’s “Women’s Road-Running Shoes” category, which will make a world of difference in your daily walks and runs with its nitrogen-infused cushioning that doesn’t make light of lightness. Other aspects to look forward to include a segmented crash pad, stretchy upper, and neutral support that won’t cause problems with your gait. A certified diabetic shoe, it’s also been honored with the American Podiatric Medical Association’s Seal of Acceptance — meaning the Ghost 16 is a sneaker that will never fail you, no matter how many miles you put on it. Men, listen up: There’s a version of the shoe made just for you, and it’s similarly discounted by 29 percent during Prime Day 2025.
What testers say: “These Brooks shoes are amazing! I’ve struggled with foot pain for a while, and these have made such a difference. They’re super comfortable right out of the box, with great cushioning and support that helps reduce any aches or soreness.”
Reebok Women’s Club C 85 Sneaker
Need a pair of minimalist white sneakers to wear with your newly bought wedding guest dress this summer? Look no further than Reebok’s Club C 85, whose high-traction outsole; lightweight, flexible, and shock-absorbing EVA midsole; and all-white, all-leather, perforated upper fuse all-day comfort with head-turning looks. Come fall, you can lace up the shoe with wide-leg trousers and a trench coat, mastering the kind of cool-cat, sneaker-based style that A-listers like Jennifer Lawrence are revered for.
What testers say: “These are really cute tennis shoes. They don’t have a lot of cushioning inside, but the sole is pretty thick and absorbs a decent amount of shock. I’ve worn them for a couple of hours of walking at a time, and my feet don’t hurt afterward.”
Allbirds Men’s Tree Dasher 2 Sneaker
The footwear brand Allbirds prides itself on aesthetic simplicity that’s the furthest thing from logo-centric, as well as using natural-plus-breathable materials like wool, tree fiber, and sugar cane — a breath of fresh air in the industry. You’ll also feel fresh and bouncy on your feet as you wear this shoe from morning to night, relishing in its knit upper made with enhanced airflow in mind; cushioned, impact-absorbing crash pad; seven-millimeter heel drop that reduces joint strain; and goes-with-everything design. Our favorite part? The sneaker is completely machine washable (just don’t forget to take out the insole!).
What testers say: “I don’t usually write reviews, but I got these a few days before leaving for a nine-day trip to Italy. I walked 70 miles in them over eight days and found them to be extremely comfortable, with no break-in period required.”
adidas Women’s Samba OG Sneaker
An adidas bestseller, this Samba — created in collaboration with the British brand Liberty London —gives the iconic style new life via a floral print on lace-like mesh. Fear not, though: Many of the specs you already know and love have stayed, including a reinforced T-toe, gum rubber outsole, and Three-Stripe leather detailing that harkens back to both adidas’ legacy and present-day mass appeal. Because of the shoe’s inherent brightness, it will go best with monochrome summer ‘fits consisting of your favorite jeans, a starched white button-up, and the canvas tote bag you can’t leave home without.
What testers say: “These shoes are so comfortable and cute. The color is so vibrant! Got many compliments when I wore them.”
New Balance Women’s 608v5 Sneaker
New Balance’s 608v5 cross trainer (an “Amazon’s Choice” offering with over 5,000 five-star reviews) is the epitome of the dad silhouette everyone has been loving as of late. Manufactured with comfort as the main priority, the intentionally bulky sneaker features the brand’s signature Abzorb midsole, a rubber outsole that’s especially durable in high-wear areas, and a phantom liner with minimal seaming to eliminate irritation. You’ll feel like you’re walking on clouds, while indulging in a no-tie lacing system that gets you out the door faster.
What testers say: “Bought these to work at a dental office, and after one day of wear I honestly can say they changed the game. I was wearing shoes I bought from Walmart to get me by, and these ones honestly are so much more comfortable. They’re true to size and have great support for high arches.”
adidas Women’s VL Court 3.0 Sneaker
A lifestyle stepper through and through, adidas’ VL Court 3.0 will match every last summer staple in your closet, looking just as good with a breezy linen dress as with menswear-inspired coordinates. A vulcanized rubber outsole, sleek leather upper, and soft interior lining come together to ensure your each and every footfall feels soft and supported when donning the trendy, modern stepper. In Cloud White/Core Black, you can’t get more classic than this.
What testers say: “These shoes are timeless, and my wife loves that she can dress them up or down depending on her outfit! She appreciates the fit and was even looking at other colors (what have I done?)! Great buy.”
Reebok Women’s NFX Training Sneaker
This Reebok sneaker for women blends top-notch grip and cushioning that will carry you through every treadmill run, barbell session, and HIIT workout, making sure you crush your fitness goals without ever developing blisters, calluses, or hot spots. A mesh upper here promotes airflow, while sidewall wraps and forefoot grooves work overtime to secure stability and flexibility, respectively. Plus, that pop of pink on the outsole is a way to take your athleisure to the next level as you close your Apple Watch rings. What’s not to adore?
What testers say: “I got them for my gym workout that’s mostly weight training. They have been amazing. So comfortable and steady, while looking so cute.”
Brooks Men’s Anthem 6 Running Sneaker
Whether you’re a seasoned marathoner or have only now been influenced to download the Strava app, the Brooks Anthem 6 road-running shoe will take you to the finish line with applause-worthy cushioning that doesn’t sacrifice a lightweight feel. Its streamlined profile, outsole made for smooth transitions (courtesy of the segmented crash pad), and midsole that adapts to your unique speed and stride are all elements that signify the brand’s devotion to high-quality craftsmanship. This highly rated sneaker is fully sold out on the Brooks site, so this is your best chance to grab it… and do so while saving some hard-earned money.
What testers say: “I was looking for a new pair of Brooks shoes to walk in and casually wear. In my humble opinion, they are comfortable, have great ankle support, and fit perfectly!”
adidas Men’s Advantage 2.0 Sneaker
Enter: an everyday adidas sneaker that takes the guesswork out of styling equations for your nine-to-five office job and your five-to-nine leisure activities during warm weather. Though it boasts a faux leather upper, the shoe spares you from sweaty feet thanks to its perforations; inside, a Cloudfoam Comfort sockliner guarantees a smooth ride and comfort from the very first step you take in your new purchase. We especially appreciate the fact that it’s partially made from recycled and renewable content, making the top men’s sneaker good for your feet and the planet. That flash of green on the tongue and pull tab? We have no notes.
What testers say: “Simple, comfortable, and perfect for wearing in the workplace with nice jeans. Also pairs well with blacks pants for a more business-casual look. This is my fourth pair of the style from adidas.”
How Long Does Amazon Prime Day 2025 Last?
Amazon Prime Day occurs this year from July 8 to July 11, lasting four days for the first time ever. New deals are expected to drop as often as every five minutes, so prior planning and quick reflexes are key to scoring what you’ve long had on your wishlist — for less. Millions of deals across more than 35 categories are in the works for 2025, but we especially have our sights set on the sneaker category, in which our dedicated team of shopping editors has identified steep markdowns across top brands like Reebok, adidas, New Balance, Asics, Saucony, and more.
In case you lose out on the chance to become the lucky owner of these trendy footwear finds, the Amazon sales event is expected to return one more time this year in the fall. Last year, the fall Prime Day (also known as Prime Big Deal Days) occurred on October 8 and 9, but why jump ahead in time when so many unprecedented price drops are already here and beckoning you to “add to cart”? We urge you to snag the bestsellers ASAP, while they last.
What Types of Sneakers Are on Sale During Amazon Prime Day 2025?
It’s only the start of Amazon Prime Day 2025, but the featured sneaker deals are already nothing short of epic. Need proof? The New Balance 237v1 lifestyle sneaker is 36 percent off right now, the functional and ultra-comfy Allbirds Tree Dasher 2 has been slashed in price by over 30 percent, you can save $24 on the adidas Barreda Decode shoe, and other not-to-miss styles we’ve highlighted in this roundup are seeing similar sales. In the latter half of last year’s Prime Day extravaganza, we spotted sneaker deals of up to 50 percent off on top performers from well-known and well-loved brands, so we have even higher hopes for the next few days.
What’s more, Nike’s return to Amazon and adidas’ new-this-year “Buy With Prime” feature, which connects the brand’s top-selling shoes with Amazon Prime services, are further signals that this year’s Prime Day is going to be one to remember when all is said and done. We’ll be updating this roundup with additional sneaker deals as they crop up, to make sure you’re privy to the latest-and-greatest sales happening in the Amazon footwear universe between July 8 and 11.
For more than 75 years, Footwear News has been the shoe authority. Our coverage spans top industry news, retail trends, head-to-toe fashion, athletic and outdoor analysis, and more. Footwear News’ global network of editors has carefully curated all product selections featured using our expansive brand knowledge and thorough research to find quality, long-lasting items.
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Meet the Author
Stacia Datskovska is a Senior Commerce Writer at WWD and FN. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska frequently covers worth-your-time footwear sales, including those tied to Amazon’s annual Prime Day extravaganza.