Helvetiq, Asmodee Partnership Brings Steffen Spiele to U.S. Markets

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Steffen Spiele makes its grand debut in U.S. toy aisles with the latest partnership between Helvetiq and Asmodee. The collaboration brings Helvetiq’s beloved German board game brand to market through Asmodee’s USA distribution network. 

Since joining the Helvetiq family in 2023, Steffen Spiele has become a staple known for its simple wooden games and timeless design. For its first U.S. launch, the German brand will spotlight three mini titles featuring fast, highly-replayable, two-player games: Triplo, Ringo, and Stakko.

Players race to complete trios before their opponents in Triplo, the game of patterns and reactions. Ringo offers fast-paced stacking challenges revolving around strategic placement and surprising reversals. Players can test their dexterity and sense of balance with Stakko’s minimalist stacking duel.

“Steffen Spiele stands for elegance, simplicity, and quality,” says Hadi Barkat, CEO of Helvetiq. “We’re excited to bring these beautiful games to U.S. players and grateful to have a trusted partner like Asmodee USA to support their launch.”

“We see growing demand for elegant, small-format games, and Steffen Spiele fills that niche perfectly,” says Julien Sharp, country manager, Asmodee US. “This partnership allows us to bring a fresh, design-forward catalog to retailers nationwide, expanding our offerings and driving new opportunities in the abstract and family game space.”

The first three Steffen Spiele titles are now available for retail orders via Asmodee’s USA platform. Helvetiq and Asmodee will launch additional games for the collection later this year. 

The post Helvetiq, Asmodee Partnership Brings Steffen Spiele to U.S. Markets appeared first on The Toy Book.



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