Sinclair has launched a national fundraising campaign in partnership with The Salvation Army to support those affected by the devastating flooding across Texas called Sinclair Cares: Texas Tragedy Relief.
The station group said 100% of funds raised will provide critical emergency assistance including mobile feeding units, meals, hydration, shelter, clean up kits, hygiene kits and emotional care to survivors and first responders.
“The devastation caused by the recent flooding is truly heartbreaking, and our deepest condolences go out to the families who have lost loved ones,” said Rob Weisbord, Chief Operating Officer and President of Local Media at Sinclair. “Sinclair is part of this community, and in times like these, we believe it’s our responsibility to step up and help. Through Sinclair Cares: Texas Tragedy Relief, we hope to mobilize our audiences and help provide immediate support to those impacted. We’re proud to partner with The Salvation Army, whose teams are already on the ground delivering critical aid where it’s needed most.”
Sinclair’s stations in San Antonio (KABB and WOAI) and Austin (KEYE) have been reporting on the story since the flooding began on July 4, delivering continuous coverage on Friday and Saturday, expanding newscasts into Sunday, with KABB and WOAI airing 52 hours of live coverage, and KEYE also adding extended live coverage. To further support the ongoing effort, Sinclair has deployed 10 journalists and additional resources from other markets to assist with comprehensive coverage across all platforms.
“Our hearts break for every family affected by the floods in Texas. In times like these, The Salvation Army is committed to being a steady and compassionate presence – meeting urgent physical needs while also offering emotional and spiritual care. We are grateful for partners like Sinclair who stand with us to bring hope, comfort, and practical support to survivors and first responders as they navigate this tragedy,” said Commissioner Merle Heatwole, National Commander, The Salvation Army.