In this Ecommerce Summer School archive episode, we talk about why website speed matters so much for online stores. When sites load too slowly, 90% of shoppers will leave and go somewhere else.
Our guest is Darren Archer, Vice President of Product Strategy at Yottaa.com. He explains how third-party apps can slow down your site and shares simple ways to make pages load faster.
Darren also talks about how speed improvements can boost sales by 6-12% or more. This is a must-listen for anyone running an online business.
On the Show Today You’ll Learn:
– Why 90% of consumers leave slow-loading websites
– How e-commerce sites average 60 third-party apps that hurt performance
– What real user monitoring shows versus office testing
– Why third-party apps cause 75% of page load time and 70% of performance issues
– How proper sequencing works like an orchestra instead of a school band
– What 6-12% conversion rate improvements look like with speed optimization
– Why the 3-second rule varies by brand type and product
– How Perry Ellis got 15% conversion lift from 37% speed improvement
– What $5-10 million revenue businesses should prioritize for quick wins
– Why site speed optimization offers the best ROI with payback in weeks
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Timestamps:
[00:00:20] Why site speed matters more than ever
[00:01:20] How eCommerce sites became bloated over time
[00:03:00] Why user behavior impacts loading expectations
[00:04:00] What merchants get wrong about performance testing
[00:05:00] How to monitor real customer experience with real user data
[00:06:20] What third-party apps are really doing to your load time
[00:08:00] Why app overload quietly ruins performance
[00:09:40] How to identify what’s actually running on your site
[00:11:20] What optimization orchestration really looks like
[00:14:20] How site speed directly affects conversion rates
[00:17:40] Why different brands have different load time thresholds
[00:20:00] How much data you need before making performance decisions
[00:23:00] Who Yottaa is built for
[00:24:00] How fast onboarding works for Shopify stores
[00:26:20] Why site speed is the easiest conversion win
[00:27:40] Where to learn more about Yottaa
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*DISCLAIMER/DISCLOSURE: Any information or advice we give is purely based on our own experience and research. There is no guarantee as there are many variables that will impact your success. Everything stated should be taken as an opinion. Some of the links on this page are affiliate links, meaning, at no additional cost to you, we will earn a commission if you click through and make a purchase. This video contains paid promotions such as product placement, sponsorships, or endorsements. We feature sponsored interviews with guests who paid an appearance fee that supports the maintenance of the channel and podcast. Thank you for your support!
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