Noka Organics squeezes every retail opportunity with Crisp EDI

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Noka Case Study

Noka Organics proves operational health matters for its superfood innovations.

Clean data, clear results

1+ Day

Time-savings per week

Top 5

US grocers distribution

Product IDs

Streamlined with MDM solution

On-the-go innovator Noka Organics began on a hot summer day when two cyclists looked at the energy bars they had on hand, and wished they had a refreshing smoothie instead. Today, their vibrant and nutritious pouches are stocked by top retailers nationwide and boast a strong e-commerce presence.

When scaling CPG operations over a relatively short six-year timeline, like Noka has, order processing technology becomes absolutely critical. Leading retailers demand EDI compliance, but it takes a next-level solution, like Crisp EDI, to really make order management seamless across accounts and to meet (and exceed) partner demands.

Crisp EDI took Noka from their first big distribution win (with the #1 US retailer) to the shelves of Target, Costco, and numerous other retailers. Their approach ensures partners can confidently say “yes” to sales opportunities, keeping distribution growth healthy, and the company’s bottom line green.

Addressing unripe operations

Operations Manager Angie Bensen joined Noka Organics in its early stages with an accounting background, but which would quickly see her manually managing an influx of orders for the brand’s first national account, the #1 leading US retailer. In order to ensure compliance, the company initially signed up with a different well-known EDI provider. Unfortunately, Noka did not receive onboarding training from their EDI provider and they faced significant technology challenges that led to massive cleanup efforts and put their valuable distribution at risk.

“Before Crisp, we spent entire days manually entering orders and clearing up issues caused by our previous EDI solution,” Angie shared. “It wouldn’t have been possible to grow our operations.”

When Noka decided to switch providers and leverage Crisp’s EDI solution, Angie’s team was quickly put at ease by next-level customer service and intricate attention to detail that made order management for its top partners easy and seamless – instead of a resource drain. 

“Crisp EDI saves us at least an entire day per week on manual order management and oversight. While at the same time, providing real-time order visibility and enabling us to efficiently ramp up supply.”
Angie Benson, Operations Manager, Noka Organics

Crisp has been with Noka every step of the way into new doors, including Target, Costco, Publix, and various regional retailers through distributors like KeHE.

Fruitful innovation

Since solving initial pains for foundational partners, Crisp has been with Noka every step of the way into new doors, including Target, Costco, Publix, and various regional retailers through distributors like KeHE.

“If we didn’t have Crisp, how would we be able to service these retail partners so successfully?”

Beyond streamlined order processing, Crisp’s master data management (MDM) capabilities have also proved essential, with the team easily hard-coding product hierarchies and attributes to keep orders accurate across retail partners. 

“Crisp EDI saves us at least an entire day per week on manual order management and oversight,” Angie declares. “While at the same time, providing real-time order visibility and enabling us to efficiently ramp up our supply.” 

With an all-inclusive, cutting-edge order management solution through Crisp, Noka Organics is empowered with a proactive approach to supply chain management. The superfood innovator continues squeezing every opportunity for growth, proving that when operations run smooth, success can be sweet. 

“If we didn’t have Crisp, how would we be able to service these retail partners so successfully?”
Angie Benson, Operations Manager, Noka Organics

Achieve order management excellence with Crisp EDI. Book a demo today.



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