Glitz and glam may catch the media attention but in the world of social media, micro-influencers are the real and often overlooked powerhouses. They may not be famous, but they boast of engagement and influence in their communities that can help you unlock brand loyalty. But whom to trust?
In this episode of our Social Media Trends series, we’ll unpack how to choose the micro-influencers that your target audience resonates with, along with a real-life case study of Daniel Wellington, a well-known brand, who tasted social media success with the help of their micro-influencer campaigns.
0:00 Introduction
0:13 Daniel Wellington’s influencer marketing strategy
0:45 Who are micro-influencers?
1:03 Micro-influencer marketing case study
1:22 Brand working with micro-influencers
1:36 How to find micro-influencers
1:41 Tips to select the right micro-influencers
1:54 Summary and conclusion
About this series:
2025 promises to be an interesting year for social media. With Gen Z at the heart of social media and AI revolutionizing social media marketing and content consumption habits, what worked yesterday won’t work today. That’s why we put together this series to help you unpack the top social media trends, identify use cases and learn how renowned brands applied these trends. Rise of AI, changing content formats, evolving audience behavior, widespread concerns — we’ll give you the lowdown on every major shift in the social media landscape so you can hit all the right notes and elevate your brand’s presence online along with clear actionable steps. View the playlist here:
Ready to find your roadmap to social media success in 2025 and beyond? Follow this series and subscribe to our channel now.
Want us to cover any other trend is specific? Leave a comment below and our experts will look into it.
About Us:
At Sprinklr, our mission is to enable every organization on the planet to make their customers happier.
Sprinklr is the leading enterprise company for all customer-facing functions. With advanced AI, Sprinklr’s unified customer experience management (Unified-CXM) platform helps companies deliver human experiences to every customer, every time, across any modern channel. Headquartered in New York City with employees around the world, Sprinklr works with more than 1,000 of the world’s most valuable enterprises — global brands like Microsoft, P&G, Samsung and more than 50% of the Fortune 100. Learn more about Sprinklr at
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