- Singapore Airlines has partnered with Longbottom & Co. to provide premium tomato mixers for its Suites, First, and Business Class.
- Longbottom & Co. uses fresh-pressed tomatoes seasoned for high-altitude conditions, enhancing umami taste perception.
- This partnership aims to elevate the in-flight beverage experience and addresses a long-standing desire for better quality tomato juice in the air.
- The move also presents a strong business case, with other airlines reporting increased sales of associated spirits and tomato juice.
Wonderful news for travelers seeking a truly delightful culinary journey at 35,000 feet: Singapore Airlines, renowned as the Best First Class Airline and Best Long-Haul Airline of 2025, has made an exciting partnership with Longbottom & Co. They’ve chosen Longbottom & Co. as their exclusive tomato mixer partner for Suites, First, and Business Class, bringing a fresh and flavorful revolution to in-flight beverages. This fantastic move means passengers can now enjoy perfectly crafted Bloody Marys and Virgin Marys, elevating the sky-high dining experience to new heights.
This collaboration is a testament to Singapore Airlines’ commitment to premium service and innovation. For years, tomato juice in the air often lagged behind other mixers, but Longbottom & Co. is changing that with their fresh-pressed Canary and Pear tomatoes. These tomatoes are expertly seasoned for altitude conditions, perfectly hitting that umami sweet spot that taste buds crave at high altitudes. Ed Bathgate, Longbottom’s founder, expresses great pride in this partnership, highlighting that passengers truly deserve better than reconstituted tomato paste.
his partnership also presents a compelling business case for airlines, as seen by Norwegian Airlines’ impressive uplift in premium vodka and tomato juice sales after switching to Longbottom. With a clean label and a commitment to real, natural ingredients, Longbottom & Co. is truly leading the aviation industry’s tomato revolution, ensuring every sip is a delicious one.
