Black beauty-brand SheaMoisture will host two immersive pop-up experiences at Toronto’s Stackt Market this summer, reflecting its ongoing commitment to celebrating and uplifting the Black community. From July 17–20, the ‘Shea Summer Salon’ will offer a modern interpretation of the community salon experience, providing complimentary personalized hair consultations, product education, and a tribute to the legacy of 1990s salons—longstanding hubs of connection and self-expression across the GTA.
Following this, from August 1–4, ‘SheaFest’ will return as a multi-day cultural celebration coinciding with the Toronto Caribbean Carnival. Inspired by Carnival’s vibrant spirit, SheaFest will feature styling activations, music, and curated programming that encourages beauty as a form of identity and creative expression.
Together, these events aim to foster cultural pride and community engagement while reinforcing SheaMoisture’s mission to honor and support Black beauty through inclusive, experience-driven platforms.
Image Credit: SheaMoisture