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It’s hard to believe, but it’s officially been 30 years since Cher Horowitz organized the Pismo Beach Disaster Relief Effort, gave Tai Fraiser a makeover with her best friend Dionne, and got mugged while wearing an Alaïa (“it’s, like, a totally important designer!!!”). Since its 1995 release, Clueless has served as a modern-day blueprint for fashion in films — from its ahead-of-its time closet to Cher and Dionne’s rotation of iconic ’90s looks to the quintessential makeover montage. There’s a reason the movie has remained a favorite amongst fashion lovers, and it goes well beyond its name dropping of top designers and perfect quotability. And if there were any doubts about its lasting fashion impact, Clueless‘ 30th anniversary (which officially falls on July 19, 2025) is bringing forth a slew of new merch that’s just as covetable three decades later.
From on-trend bag charms that Cher would totally wear today to yellow plaid scrunchies, mini bags, and graphic sweatshirts featuring your favorite main characters, there’s plenty of new Clueless collaborations and merch to indulge in for the movie’s 30th anniversary. For the collectors, Mattel announced special 30th anniversary limited-edition Cher and Dionne Barbie dolls in the duo’s iconic coordinating plaid outfits. For the fashion lovers still channeling the movie’s ’90s style, there are mini bag collaborations, scrunchies, and a pink fluffy heart bag charm that all look straight out of Cher’s futuristic closet. For the homebodies, a kitschy candle inspired by and featuring one of the movie’s most famous lines (I’ll let you discover that one below).
Ready to soak up all the nostalgic glory? Ahead, relive the magic of one of the greatest fashion movies of all time with the best Clueless 30th anniversary merch to shop now — no trip to the mall required.
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Barbie Signature Doll Clueless 30th Anniversary Dionne Collectible
And to go alongside your Cher Barbie is none other than Dionne, of course. Like Cher’s doll, she’s wearing the famous plaid look (giant hat and ’90s cell phone included) that made everyone instantly obsessed with her.
Official 30th Anniversary Clueless Pink Puffy Heart Keychain
There is no doubt this pink puffy keychain would be hanging off the bag of Cher as the ultimate bag charm.
Abercrombie & Fitch Clueless Vintage Sunday Crew
There’s no better way to channel main character energy than with this vintage crewneck featuring the movie’s iconic trio in all their ’90s designer glory.
Stoney Clover Lane x Clueless Pouchette Crossbody
Channel Cher’s yellow plaid outfit with this mini crossbody bag that’s part of Stoney Clover Lane’s official Clueless collaboration.
Stoney Clover Lane x Clueless Phone Bag Charm
Ugh, as if you weren’t going to add another bag charm to your collection anyway.
The Original Makeup Eraser x Clueless 7-Day Makeup Eraser Set
There’s no doubt these Clueless-themed makeup erasers would have had a starring role in Tai’s makeover scene.
Official Clueless Movie 30th Anniversary Long Sleeve T-Shirt
The next time you have nothing to wear? Throw on this Clueless merch to totally justify your much-needed shopping spree.
Clueless Yellow Plaid Scrunchie
The perfect touch of ’90s, Cher Horowitz style to add to every modern cool girl’s wardrobe, trust.
Literie Clueless 30th Anniversary Candle
Have you ever scene a more unique/iconic candle scent? As if!
Stoney Clover Lane x Clueless Notebook
The notebook everyone needs for important daily tasks, like organizing the Pismo Beach Relief effort.
Inked by Dani Clueless Temporary Tattoos
Who says you can’t still have fun with temporary tattoos? Total Betty behavior.
Funko Pop! Clueless 30th Anniversary Cher Collectable Vinyl Figure
At just $15, this Funko collectible makes the perfect gift for your Clueless-obsessed bestie (or yourself).
Clueless Amazon Exclusive 30th Anniversary Edition [4K UHD Steelbook + Blu-Ray + Digital Copy]
The best way to celebrate the film’s anniversary? Hosting a movie night with this 30th edition DVD set that includes movie posters, stickers, Polaroids, and more.
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Meet the Author
Lauren Alexis Fisher is the Senior Style Commerce Editor at WWD and Footwear News, where she writes and edits fashion, beauty, and lifestyle stories. Previously, she served as Senior Editor at Cosmopolitan and Market Editor at Harper’s BAZAAR, where she oversaw digital content from fashion features to news and product reviews. With over a decade of experience as a digital fashion editor, she’s an expert in scouring the internet for the greatest emerging brands, top-rated products, and latest trends to shop.