learn more about – about us page design content sample for eCommerce website
The details are not details. They make the Design – CHARLES EAMES
This video is presenting “about us page design content sample for eCommerce website” but I also try to cover the following subjects:
– What to include in an About page of your website
– Must-haves in every about us page
– Samples of websites who are doing good
Please ‘like’ the video to help your friends looking for tips on how to design an about us page or about us page examples 🙂
Do you Know 52% of the visitor to your website want to see your “about us” page immediately? So how can we engage the users? Here are 6 Must-haves, once implemented helps in increasing conversion and creates a good experience.
About us – it’s a page on your website that explains what your business does. A lot of people while doing their website don’t put much thought on it, but it’s very important to establish who you are and what you’re about.
TimeStamps:
0:19 What is an About us page?
1:00 Unique selling proposition
1:29 Introduce your team, Show some faces
2:16 Add your company story
2:56 Share what’s happening behind the scenes
3:35 Add testimonials
4:03 Direct them towards the next action
1. Unique selling proposition Find your company’s unique selling point and draw attention to it by building you About Us page around it.
2. Introduce your team, Show some faces – You gain users trust by including the faces of your founders or the entire team
3. Company story – your brand story is what makes you unique. Make a timeline and do the storytelling
4. Share what’s happening behind the scenes – consumers want to know the insides of your company. Embrace this, and show it off to the world.
5. Testimonials – The hidden gold in your website. They are social proof. Testimonials Humanise Your Brand
6. Direct customer towards the next action – Create a CTA to send them back to your shop, include a contact form, or get them to sign up to your newsletter.
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