Launching in-store is just the beginning. To perform well in the first 90 days, Sprouts expects brands to back up their listings with a sell-through plan. While deep discounting isn’t always allowed, especially for products on the innovation display, there are still effective ways to drive trial and sales:
1. In-store demos
Consumers often hesitate to try unfamiliar products. A demo lets them experience it risk-free, increasing initial trial and purchase. This is especially effective when specific cooking instructions are required.
2. Digital sampling platforms
Targeted sampling through platforms like Social Nature allows brands to reach high-intent shoppers, gather reviews, and track redemption and velocity impact. These campaigns not only boost awareness, they also provide measurable ROI.
3. Instacart advertising
Sprouts partners with Instacart for delivery, making it a key platform for retail media. Instacart allows precise geographic targeting and performance tracking – valuable tools for any launch.
4. Influencer and creator partnerships
Working with local influencers or micro-creators can amplify awareness in key markets. These partnerships often feel more authentic and can be activated cost-effectively through product seeding or digital couponing.
Sharing these initiatives with your Sprouts buyer demonstrates that your team is invested in driving demand, not just waiting for sales to happen automatically.