Even if you’re not enrolled in Brand Registry—or don’t plan to be—Amazon’s increasing brand protection measures will likely still impact your business. Here’s how:
🔒 Brand Gating and Listing Restrictions
Many products are now gated Selling certain products and bran… More or restricted Selling certain product categorie… More under Brand RegistryAmazon Brand Registry is a tool that ena… More. You may scan an item and discover that Amazon won’t let you list it without pre-approval—even if it’s a common retail brand.
This is especially relevant for wholesale and arbitrage sellers who source branded products. Knowing which products are gated ahead of time can save you both time and money.
[Related: How to handle restricted products on Amazon]
⚠️ Increased Risk of Infringement Claims
With Brand Registry, rights owners have better tools to report policy violations or unauthorized sellers. That means even sellers with legitimate sourcing channels can receive IP complaints—which can quickly escalate into listing takedowns or account healthAccount Health is an Amazon page which c… More issues.
🚫 Listing Control and Suppression
Brand-registered sellers can lock down listing content, limiting your ability to update or improve listings. Worse, listings can be suppressed without warning during Q4, often due to brand complaints or mismatched product details.
As a result, every seller should understand what Brand Registry means—and how to work within those limitations.