WASHINGTON, D.C. (JULY 2025) — Baked by Sticky, the better-for-you, allergy-friendly dessert brand known for nostalgic indulgence with a modern twist, is raising the bar—literally. Today, the woman-owned company proudly announces the launch of its new High-Protein Line, featuring cookies and fudgy brownies packed with plant-based protein using Just One the brand new single ingredient protein in collaboration with Eat Just, the makers of Just Egg.
No eggs. No dairy. No peanuts. No Sesame. No compromises.
Each cookie delivers 10 grams of plant-based protein, and brownie 12 grams, while staying true to Baked by Sticky’s clean-label standards: always egg-free, dairy-free, kosher, and made with simple, real ingredients you can pronounce. It’s the no-butter way to bake a mess—with purpose.
“What better way to meet your macros,” said Doron Petersan, Founder and CEO of Baked by Sticky. “It’s a cookie that hits like the ones you grew up with, only now it works harder for you. No one should be afraid to enjoy dessert.”
The High-Protein lineup includes:
Chocolate Chip Power Cookies – soft-baked nostalgia with a protein punch
Fudgy Protein Brownies – gooey, rich, and deceptively good-for-you
Chocolate Chip Cookie Mix – the grown-up comeback of a childhood favorite
Pancake Mix – with a touch of cinnamon, enjoy anytime
Perfect for fitness enthusiasts, busy parents, and sweet-toothed snackers alike, the line is launching on their website and ships nation-wide.
Baked by Sticky’s protein products are proudly WBENC-certified, kosher, and aligned with the growing consumer demand for plant-powered indulgence that works for every body.
Baked by Sticky, led by award-winning vegan pastry chef and two-time Cupcake Wars champion, Doron Petersan, is your destination for allergy-friendly, better-for-you, plant-based sweets. Its treats are available for nationwide shipping, in hundreds of stores across the country, and for local delivery from its retail location in Washington, DC.
For media inquiries, samples, or wholesale opportunities, contact:
Doron Petersan
Doronp@bakedbysticky.com
202.468.2618
www.bakedbysticky.com
Follow Baked by Sticky on Instagram @bakedbysticky
About Baked by Sticky
Hi, I’m Doron Petersan, owner and operator of one of the very first all-vegan bakeries. Who doesn’t want sweet snacks that taste JUST as good as the traditional classics? No one, that’s who. Our packaged division, Baked by Sticky, brings the bakery experience to grocery store shelves and right to your door. Sticky has garnered attention from numerous media outlets such as Washingtonian Magazine, The Washington Post, and VegNews, among others. Doron Petersan is also the 2 time winner on the Food Network’s Cupcake Wars, VH1’s Big Morning Buzz, and The Today Show. Doron is the Author of Sticky Fingers’ Sweets: 100 Super-Secret Vegan Recipes’ recipe book.