The world of consumer behavior is increasingly changing, and businesses can no longer afford to rely solely on historic data or post-campaign analysis. They need answers now, while decisions are still being made and campaigns are still live. GeoPoll’s TuuCho is the answer to this need for immediacy. TuuCho is a cutting-edge behavioral measurement solution that delivers real-time, in-the-moment behavioral insights directly from consumers across Africa and beyond.
Unlike traditional surveys, which rely on recall, TuuCho captures the truth of behavior as it happens. This unlocks accurate insights into media consumption, digital campaign exposure, brand interaction, and even footfall at specific retail outlets.
The Power of TuuCho: Real-Time Behavioral Tracking
As the name says, you get to ASK ANYTHING, and that means everything. TuuCho isn’t just a survey tool, it’s your direct access point to the GeoPoll panel and decades of research expertise across emerging markets. With TuuCho, you can ask anything and run surveys on everything, whether it’s testing product concepts, monitoring brand performance, or uncovering real-time consumer sentiment.
What makes TuuCho truly powerful is its real-time behavioral tracking, enabling brands and researchers to go beyond traditional survey data. This includes:
- Campaign Effectiveness Measurement
See exactly who saw your campaign, engaged with it, and followed through on your call-to-action – all in real time. Understand reach, recall, and resonance with actionable metrics tied to real behavior. - Competitor Monitoring
Track your audience’s exposure to competing brands and assess how that visibility shifts purchase intent, brand preference, and market share perceptions over time. - Brand Health Monitoring
Measure brand health using rapid, mobile-based insights on key indicators like awareness, perception, usage, and loyalty. GeoPoll helps you keep your finger on the pulse of how consumers perceive and interact with your brand.
Whether you’re testing an ad before launch, validating your pricing strategy, or checking who’s winning the category battle, TuuCho puts the power of GeoPoll in your hands, instantly.
This data allows marketers, agencies, and brands to optimize campaigns on the go, respond to consumer behavior shifts in real-time, and allocate resources more efficiently.
AI-Powered Consumer Intelligence
What makes TuuCho truly transformative is how it blends behavioral data with AI-driven insights.
TuuCho’s AI engines process vast volumes of behavioral signals in real time to uncover:
- Predictive Trends: Anticipate churn, switching intent, or likelihood to purchase based on past actions.
- Behavioral Segments: Go beyond demographics, segment users by lifestyle, media habits, or digital savviness.
- Attribution Modeling: Identify which touchpoints influenced the final decision, giving a clearer ROI picture.
- Anomaly Detection: Spot behavior changes early, whether due to market shocks, product issues, or competitor activity.
By merging AI with passive measurement, TuuCho transforms raw behavioral signals into actionable strategies, empowering organizations to make informed decisions in fast-changing environments.
Who is Using TuuCho?
TuuCho is already powering telecom operators, FMCG brands, financial institutions, and media agencies across emerging markets. Use cases range from media measurement and digital ad impact to loyalty tracking and competitor monitoring.
And the best part is that TuuCho is built for the mobile-first consumer, designed to work in data-constrained environments with full compliance to global privacy standards (GDPR and more).
Final Thoughts: Data at the Speed of Action
In a world where consumer attention shifts in seconds, TuuCho gives you the competitive edge to keep up, and stay ahead. By delivering real-time behavioral tracking, powered by AI and enhanced with contextual surveys, TuuCho empowers brands to go from insight to action faster than ever before.
At GeoPoll, we believe in creating tools that fit the digital lives of today’s consumers, and TuuCho is a testament to that vision.
Want to see TuuCho in action? Contact us to learn how real-time behavioral insights can transform your strategy.