Ayala Land Hospitality has entered into a partnership with IDeaS to advance revenue management and commercial transformation across its hospitality portfolio in the Philippines.
Ayala Land Hospitality (ALH) has chosen the IDeaS G3 Revenue Management System as part of a broader strategy to strengthen commercial capabilities and future-proof the company’s growing collection of hotels and resorts, including Seda Hotels and El Nido Resorts. This decision follows a competitive evaluation process that assessed various technological solutions intended to address pricing, forecasting, and operational efficiency needs.
The implementation of the IDeaS G3 Revenue Management System is expected to help ALH respond more dynamically to changing market conditions and support improved profitability. According to ALH, an additional benefit of the technology is giving staff more time to focus on strategic activities aimed at enhancing the guest experience.
ALH strategy and goals
George Aquino, President and Chief Executive Officer of Ayala Land Hospitality, stated,
“Partnering with IDeaS supports our long-term vision of building a more intelligent, responsive, and performance-driven hospitality organization. As we scale across diverse market segments and geographies, we need systems that help us make better decisions – faster.”
ALH’s ongoing transformation initiative includes not only the adoption of revenue management systems but also investments in digital upgrades, new guest experience platforms, and innovations within its loyalty programme. These efforts are meant to nurture commercial agility across its luxury and urban hotel brands while maintaining a focus on sustainability and quality of service.
Technology alignment
Jurgen Ortelee, Managing Director of APAC for IDeaS, commented on the collaboration between the two companies. Ortelee said,
“We’re proud to be part of Ayala Land Hospitality’s transformative journey. Their vision for modern, data-driven hospitality aligns with our mission to empower the industry with intelligent solutions that deliver meaningful impact.”
The IDeaS G3 RMS uses data analytics and automation to provide hotels with real-time, market-aligned pricing and detailed demand forecasting. These capabilities are designed to enhance the decision-making process for pricing and revenue strategy, allowing ALH to optimise room rates and inventory management across its portfolio.
Portfolio and broader context
Ayala Land Hospitality operates a range of properties under the Seda Hotels and El Nido Resorts brands, offering both urban hotels and luxury island experiences. The company’s portfolio also includes management of international hotels in the Philippines, such as Raffles and Fairmont Makati, New World Makati, and Holiday Inn & Suites Makati.
Adopting technology-backed tools as part of its business transformation efforts, ALH is positioning itself to address the demands of a competitive hospitality environment in the region. The implementation of revenue management technology is part of a wider trend among hotel operators seeking greater efficiency, responsiveness to market trends, and enhanced guest service through data-driven solutions.
The move follows a thorough evaluation process by ALH in selecting a revenue management system that would cater to properties spanning varied market segments and geographic locations. The aim is to ensure consistent performance improvement and operational alignment throughout the group’s holdings.