Our new industry report, The State of Data-Driven Marketing in Hospitality, reveals the truth about how hotels around the world are approaching marketing, and the surprising gaps that could be holding them back.
We asked: Are hotels truly making the most of their data? Are they connecting with guests in the ways they want? The answers showed patterns that every hotelier should see.
Some of the results may confirm what you’ve suspected… but others might challenge how you think about your own marketing.
- Why do so many teams still treat every guest the same?
- How can multi-channel campaigns fail even when you’re “everywhere” at once?
- What’s stopping personalisation from delivering on its promise?
- And how much of your valuable guest data is actually going unused?
This isn’t just another industry snapshot — it’s a benchmark for 2025. Inside, you’ll see where the leaders are pulling ahead, what practical steps they’re taking, and how you can close the gap without adding more to your team’s workload.
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If you want to know exactly where you stand, and the moves that will matter most for the year ahead, you’ll find them here.
Read the full report here 👉https://www.bookboost.io/the-state-of-marketing-in-hospitality