Who says storage has to be boring? For decades, the USB drive has been treated purely as a utilitarian tool – small, black, and entirely devoid of personality. The FolderDrive changes that with a clever dose of design nostalgia. Created by designer David Delahunty in collaboration with toy maker Super Fantastic, the drive takes one of the most recognizable icons in computing – the MacOS folder icon – and turns it into a physical object for the real world.
From the moment you see it, there’s an uncanny sense of familiarity. The FolderDrive is a faithful, three-dimensional recreation of the iconic light blue folder that has been the digital home for countless documents, downloads, and desktop clutter over the years. Measuring 3.25 inches wide, 2.5 inches tall, and .5 inches thick, it’s compact enough for your pocket, yet large enough to feel like a playful design object on your desk. A discreet USB-C port sits on the bottom edge, ready to transfer up to 128GB of files at modern transfer speeds.
The concept playfully inverts the idea of skeuomorphic design. Traditionally, skeuomorphism takes real-world objects – like leather-bound planners or yellow legal pads – and mimics them in software. The FolderDrive does the reverse: taking a purely digital icon and turning it into something you can hold in your hand. The result is equal parts functional gadget, conversation piece, and cheeky nod to Apple’s design history.
Delahunty calls it “a literal folder for your digital folders,” and while its tech specs might not break records, its charm is in the wit and nostalgia it delivers. Whether you’re a lifelong Mac user, a design enthusiast, or just someone who appreciates a good visual pun, the FolderDrive feels like a small piece of computing culture made tangible.
Demand has been strong – both Batch 001 and Batch 002 sold out quickly – so it may be tricky to get one for yourself. But, Batch 003 is set to launch next month, with limited quantities available.
For availability updates or to get on the notification list, visit SuperFantasticToys.com.
Photography courtesy of Super Fantastic.
