Agoda has launched an AI-powered chatbot called the Property AMA (Ask Me Anything) Bot designed to deliver immediate, hotel-specific answers to travellers’ questions.
The Property AMA Bot is aimed at simplifying the booking process for users by providing instant responses that help inform decisions when choosing accommodation. The bot, which integrates Agoda’s internal system with technology based on ChatGPT and live property data, is accessible across all Agoda platforms, including desktop, mobile web, and the app.
Since a soft launch, the Property AMA Bot has handled over 30,000 hotel-related queries per day, highlighting the demand for concise and accurate information from travellers. Agoda’s platform hosts millions of visitors daily, who typically browse extensive property descriptions and user reviews when searching for hotels.
Responding to frequently asked but sometimes hard-to-locate questions – such as parking availability or breakfast quality – the chatbot draws from updated property details to streamline information retrieval. This approach is intended to mitigate the frustration that may arise when details are buried in lengthy descriptions or disparate guest reviews.
Previously, users could message property owners directly on Agoda to clarify details. However, response times from property representatives varied, sometimes leaving travellers without timely answers. The introduction of the Property AMA Bot addresses this gap by offering on-demand replies, regardless of the time of day or property owner availability.
“Helping travelers get the answers they need, when they need them, is central to building trust in our platform and delivering even more value to customers,” said Idan Zalzberg, Chief Technology Officer at Agoda. “The Property AMA Bot reduces uncertainty by answering questions instantly, which in turn leads to a smoother, more satisfying booking experience.”
The chatbot’s launch is described as a measure towards enhancing the responsiveness and user-friendliness of Agoda’s service offerings. According to the company, this forms part of their overall effort to make the booking journey more straightforward and tailored to individual needs. The tool is positioned as a means of boosting user confidence by swiftly addressing practical queries that may influence booking decisions.
Agoda’s wider platform features more than 5 million holiday properties worldwide, along with 130,000 flight routes and 300,000 activities. The Property AMA Bot serves these offerings by acting as a digital intermediary between travellers and property information, available without the delays often associated with manual responses from property managers or customer support teams.
By automating the response process for commonly asked questions, the bot is expected to contribute to higher engagement and potentially increase conversion rates, as it helps to remove potential barriers during the evaluation and reservation phases. Users can inquire about a range of specific details directly from each property’s page without switching to other channels.
The integration of the bot with live data is intended to ensure that information is as accurate and current as possible, reflecting any changes made to property settings, amenities or operational status. This may be particularly relevant for travellers who are booking last-minute or for properties where amenities can vary over short timeframes depending on operational circumstances.
The launch of the Property AMA Bot represents a step within Agoda’s strategy to leverage technology in addressing user concerns and simplifying the holiday booking experience.