OpenAI has introduced a new subscription tier called ChatGPT Go, designed to attract more paying users with an affordable option. For now, the plan is available exclusively in the Indian market, though expansion to additional countries seems likely in the future.
The ChatGPT Go plan is priced at 399 Indian rupees (about $4.57), positioning it well below the Plus plan, which costs 1,999 rupees (around $22). This significant price reduction makes the service more accessible to users who find the free version too limited but the higher tiers too costly.
Subscribers to ChatGPT Go receive a range of enhancements over the free plan. Notably, they can send up to ten times more messages and generate ten times more images. OpenAI also promises faster responses through ChatGPT 5, improving the overall user experience.
Beyond these improvements, ChatGPT Go unlocks several advanced functions. Users gain extended access to advanced data analysis tools, including Python-based problem solving and data exploration, which are otherwise restricted. The plan also offers a longer memory capacity, enabling more personalized and continuous conversations. Furthermore, subscribers can benefit from access to projects, task management features, and custom GPTs, giving them greater flexibility to organize workflows and create tailored AI tools.
Despite these benefits, higher-tier plans such as Pro will continue to provide exclusive features, particularly in cutting-edge technologies like video generation via Sora, agent functionalities, and early access to new capabilities. Therefore, ChatGPT Go is positioned mainly as an entry-level upgrade for those seeking additional functionality without committing to the higher price of Plus or Pro.
This initiative also comes at a time when OpenAI is exploring advertisement-based monetization within ChatGPT. The introduction of a low-cost subscription plan could serve as a transitional step toward diversifying revenue streams while balancing accessibility with sustainability.
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