- Growing Popularity: More than 7.4 million Americans plan to travel by RV over Labor Day weekend, an increase from the previous year.
- Affordability is Key: The top reason travelers are choosing RVs is affordability, cited by 60% of respondents as a deciding factor.
- Rising Younger Interest: Millennials and Gen Z are showing a significant 16% year-over-year increase in their intent to purchase an RV.
- Modern Travel Habits: Many RVers are using AI for trip planning, bringing pets, and working remotely, with the road trip itself often being the primary destination.
RV travel is shining as a wonderfully popular and growing choice for an autumn getaway, with over 7.4 million Americans planning to hit the road for the upcoming Labor Day weekend. This marks an exciting increase from last year and solidifies RVing as a premier way to explore the country and enjoy the beautiful fall season.
A key reason for this enthusiasm is affordability. The latest survey from the RV Industry Association shows that 60 percent of travelers choose RV trips for their great value, allowing for memorable adventures that are also budget-friendly. Beyond the savings, people are drawn to the unique RV lifestyle, which offers a perfect escape from everyday stress and a direct connection to the great outdoors.
Modern trends are also shaping these journeys. Many travelers are now using AI tools to help design their perfect itineraries, and for nearly half of all RVers, the road trip itself has become the main destination. This fall, the scenic Northeast is a particularly popular region for its spectacular leaf-peeping opportunities. The flexibility of RVing continues to appeal to a wide audience, including a growing number of Millennials and Gen Z. Travelers love the freedom to bring their pets along and increasingly blend leisure with productivity by working remotely from the road, creating a perfect balance of work and play.