Resilient Brands & Marketing Trends

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Warm wishes for a joyful Labor Day Weekend from everyone at E-Poll Market Research. As you celebrate, enjoy these top 10 newsletter highlights from our impactful research products this year!

1. How Brands Survive in Uncertain Times – Part II

In the face of economic uncertainty and growing concerns about a potential recession, brands are under mounting pressure to prove their resilience and sustain consumer loyalty. Global policies and shifting market dynamics are reshaping consumer priorities, prompting many to rethink how and where they spend. The real question is: which brands are adapting—and what can we learn from their strategies? See our analysis here.

A table listing the top 10 resilient market leaders by brand, category, awareness, and brand resilience index, featuring brands like Walmart, Amazon, ALDI, and more.

2. The E-Score Suite – An Unmatched Gold Mine of Entertainment Data

The E-Score Suite is the market’s only affordable, all-in-one IP research database, covering celebrities, brands, characters, TV programs, and musicians.

Modern marketing can’t rely on fragmented data—it requires comprehensive, time-tested metrics. Designed for clients with limited budgets and urgent needs, the E-Score Suite delivers fast, actionable insights across the entertainment IP spectrum. Read more about the E-Score suite here.

Table displaying E-Score metrics for the TV show The Bear and celebrity Jeremy Allen White, including statistics on awareness, engagement, and influence among audiences aged 21-49.

3. Trusted Brand Partnerships In Uncertain Times

With uncertainty surrounding the economy and the nation’s mood, trust has become the foundation of every consumer relationship. Choosing the right partners is critical to earning that trust. The E-Score Suite empowers brands with comprehensive data on celebrities, brand characters, and programs—helping marketers forge authentic connections that strengthen credibility when it matters most. Read more here.

A table displaying data on the top 10 trusted CPG brands, including brand names, categories, awareness percentages, liking percentages, trustworthiness, reliability, and safety ratings.

4. How Brands Survive in Uncertain Times – Part I

With 25+ years of E-Score tracking data, this two-part series reveals how leading brands thrived during past economic and political instability—and what today’s marketers can learn. See how elite brands navigated the 2008 recession and COVID-19, and uncover the strategies that built their resilience. Read the full article to discover the playbook for brand strength in uncertain times.

5. Celebrity or Brand Mascot: Risks & Rewards

Brands face a strategic choice: the reliable control of a mascot or the unpredictable impact of a celebrity endorser. With E-Score Celebrity and E-Score Character, marketers can measure consumer perceptions, weigh risks, and strike the right balance between control and star power. This dual-database approach helps brands identify ambassadors who truly resonate—and turn influence into advantage.  Explore the full article to see how leading brands make the right choice.

6. E-Score Brand Report – Spring 2025

The E-Score Brand Report highlights the latest industry trends shaping consumer perception, and the best part, it’s FREE to access. Inside, you’ll find insights to guide brand positioning, talent partnerships, and competitive tracking. Read the E-Score Brand Report today and see what’s generating buzz.

7. Which Technology Companies Do Consumers Trust?

Consumer confidence in brands—especially in tech—has shifted dramatically in recent years, as trust becomes a critical factor in purchase decisions. Concerns around privacy, ethics, and policies have consumers scrutinizing the trustworthiness of tech companies more closely than ever. Using E-Score Brand data, we explore what drives—or hinders—trust in the tech sector. We analyzed 11 key attributes, including reliability, safety, quality, sustainability, and leadership, to uncover the factors shaping consumer confidence. Read on to see which tech companies earn trust—and why it matters.

8. Wellness Brands Leading the Way in Advocacy & Trust

Since the pandemic, awareness of mental and physical health has grown across all demographics. In 2025, consumers are looking for partners in their well-being journey—not just products. Brands offering mental health apps, fitness solutions, and therapeutic travel are meeting this demand with tools that genuinely support wellness. Using E-Score Brand, we highlight the top health & wellness brands that are building loyalty, generating buzz, and earning trust among consumers. See which brands are leading the way in wellness.

9. Most Impactful Brand Collaborations in 2024

Brand partnerships are reshaping consumer engagement, with standout collaborations driving both attention and measurable impact. Using E-Score Brand data, we spotlight three of 2024’s most talked-about alliances. Read the full article to see what makes these partnerships so successful.

10. Democrats vs. Republicans: How Does the Political Divide Impact TV, Brands, and Celebrities?

As the 2024 election cycle unfolded, political polarization shows no signs of slowing. But this divide isn’t just political—it’s shaping how consumers view celebrities, brands, and TV shows. Using the E-Score Platform Suite, we analyzed top celebrities, brands, and TV shows by political preference, ranking them on Trustworthiness, Coolness, and Must-Watch appeal. Discover which celebrities, brands, and shows win over audiences across the political spectrum.

Stay Tuned!

Our newsletter will continue to explore these and many other hot topics that directly impact your business.

Enjoy your holiday and we will see you back Tuesday!

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E-Score: The only affordable, comprehensive, time tested dynamic research database of celebrities, brands, characters, and TV programs available in the marketplace.

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What you missed: The Agency Survival Guide.  In a world where performance matters and budgets are tight, E-Score Suite helps you move fast, make smarter decisions, and deliver measurable ROI. With actionable insights at your fingertips, it empowers you to win more pitches and drive real impact. Read the full article here

What’s Ahead: A New Brand Report! Discover which brands resonate with younger audiences and stay resilient in today’s market.

Not yet subscribed to our E-Score Platform Suite? Purchase Single E-Scores on celebrities, brands, and more!