Retail media networks are booming for a reason: they reach shoppers at the exact moment they’re deciding what to buy. That makes them fundamentally different from digital ads that are focused on upper-funnel awareness.
When used right, retail media helps CPG brands:
- Get discovered: Stand out on crowded digital shelves
- Drive sales: Influence decisions at checkout
- Learn fast: Track how digital behavior connects to purchases
Plus, retail buyers are expecting brands to show up with a full-funnel strategy, from ads to in-store support. Having a digital storefront presence is no longer optional, it’s the cost of entry.