- Innovative Campaign: United Airlines launched its “Good Leads The Way” campaign with a proactive strategy to redefine its brand and focus on customer values.
- AI Technology Partnership: Through its agency Carat USA, United utilized the AI platform Sightly to identify real-time data and culturally relevant moments for ad placement.
- Real-Time Agility: The strategy enabled United to quickly respond to a competitor’s baggage fee increase, launching a timely and effective ad campaign.
- Impressive Results: The digital campaign achieved significant success, including 3x higher click-through rates on TikTok and a 20% lift in engagement.
In a dynamic and fast-paced media environment, United Airlines is taking a fresh and innovative approach to its brand marketing. Choosing a proactive path, the airline has successfully launched its “Good Leads The Way” campaign, which focuses on redefining the brand and connecting with travelers based on shared values. This smart strategy has been wonderfully brought to life through a successful partnership with its agency, Carat USA, and the cutting-edge AI technology platform, Sightly.\
By leveraging Sightly’s ability to analyze real-time data, United has been able to identify culturally relevant moments to engage with customers. A great example of this agility in action was when the AI platform detected negative consumer sentiment after a competitor quietly raised its baggage fees. United’s team was able to quickly deploy a targeted social and digital ad campaign that resonated deeply with travelers, showcasing their ability to move at the speed of public conversation.
The results of this forward-thinking approach have been truly impressive. The campaign generated three times higher click-through rates on TikTok, a 20 percent lift in engagement compared to typical campaigns, and a more than 10-point lift in video completion rates. This successful, AI-powered strategy demonstrates a new way for brands to connect with audiences in meaningful moments, achieving outstanding results.