The LEGO Group kept its hot streak rolling in the first half of 2025, reporting record sales, fresh product launches, and a global footprint that just keeps getting wider.
Revenue hit DKK 34.6 billion ($5.08 billion), up 12% from DKK 31.0 billion ($4.55 billion) in the first half of 2024. Consumer sales tracked even stronger at 13% growth. Operating profit climbed 10% to DKK 9.0 billion ($1.32 billion), while net profit also rose 10%, landing at DKK 6.5 billion ($950 million).
We are very pleased to have maintained our strong performance in the first half of 2025, winning share in the global toy market. This growth is driven by our large and innovative range of products that continues to be relevant across ages and interests."
“With the solid financial foundation we have built over several years, we continue to invest in capacity expansions and strategic initiatives that fuel our growth,” Christiansen adds. “Above all, the results reflect the enduring dedication and passion of our more than 31,000 colleagues around the world who have stayed focused on reaching more children with inspiring LEGO play experiences.”
The product side tells the story. The LEGO Group launched 314 new sets in the first half alone — more than ever before — led by heavy-hitters like LEGO City, LEGO Technic, LEGO Icons, LEGO Botanicals, and LEGO Star Wars. Fresh partnerships added Formula 1, Bluey, and One Piece to the mix, with LEGO Pokémon announced for 2026.
On the expansion front, The LEGO Group opened a new, eco-friendly factory in Vietnam covering 1.61 million square feet. Work is underway on a 2 million–square-foot factory and regional distribution center in Virginia, due to open in 2027, alongside upgrades in Mexico and Hungary. A new Americas head office in Boston opened this year for 800 employees.
Sustainability remains a core focus. The company doubled the share of renewable content in its products compared to 2024 and introduced rSEBS, a recycled material made from fishing nets, ropes, and engine oil, in select tires. It’s also preparing to debut e-methanol elements, designed to replace fossil-based plastics.
The LEGO Group opened 24 stores in the first half of the year, bringing its total to 1,079 branded stores in 54 markets worldwide, including its first in New Delhi. With retail, digital, and brand experiences firing on all cylinders, the company shows no signs of slowing down. See a highlight graphic provided by The LEGO Group below.
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