Are your product detail pages costing you conversions?
In this episode, Shopify expert Kurt Elster breaks down exactly what makes a high-converting PDP in today’s eCommerce landscape. Straight from a Mentor Table session, Kurt shares real examples from Amazon, Walmart, Tactical Baby Gear, and more—along with the essential elements every product page must have to convert browsers into buyers.
“The product detail page… it’s where the purchase decision happens.” – Kurt Elster
This is one of those episodes you’ll want to take notes on. Let’s level up your product pages.
You Will Learn:
- The 6 elements Google requires on your PDP (and why they matter)
- Why stock status should never be hidden (and how Amazon nails it)
- The most overlooked layout improvement that boosts conversion instantly
- What Shopify’s new AI + SEO tools mean for your product visibility
- Simple PDP enhancements that 10x perceived value (without new tech)
- Why review photos and breadcrumb trails are gold for usability
- How to apply big-brand best practices to your small store
Links & Resources:
- Mentor Table – Apply Today!
- Kurt Elster
- Google Merchant Center PDP Guidelines
- Shopify Knowledge Base App
- Omnisend Offer: https://smartmarketer.com/omnisend (Use code SMART for 50% off 3 months)
- Smart Marketer
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The post How to Build High-Converting Product Pages (with Kurt Elster) appeared first on Smart Marketer.