Google’s new AI Mode is transforming how travelers research, discover, and book hotels. With its conversational approach and preference-based suggestions, AI Mode is shifting how consumers search and find hotels.
Our team conducted an in-depth study of Google’s AI Mode in action, testing branded and non-branded hotel searches across major U.S. markets. The findings? Hotels that don’t proactively focus on building their brand and focus on optimization risk losing valuable visibility. 
Join our expert-led webinar to discover how your hotel can stay ahead. 
What you’ll learn:
What we know about tracking & reporting: Learn about current abilities and limitations to track AI Mode traffic in GA4 and Search Console
What is Google’s AI Mode?: Understand how Google’s Gemini-powered AI engine changes search behavior and hotel discovery.
Study insights from real market searches: See how AI Mode ranks and categorizes hotels in cities like Anaheim, Boston, and Nashville—and what that means for your property.
Google AI Mode vs traditional search: Explore how AI Mode compares to standard Google and ChatGPT searches in terms of visibility, personalization, and performance.
Optimization strategies for hotels and resorts: Walk away with actionable tactics for increasing your hotel’s chances of appearing in AI-powered results, including local SEO, technical fixes, and content tips.
Watch the recording here or below.
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