On 24–25 September 2025, Amsterdam’s RAI will host TechEx Europe, a two-day gathering of more than 8,000 professionals and 250+ speakers in five co-located events: IoT Tech Expo, Cyber Security & Cloud Expo, AI & Big Data Expo, Digital Transformation Week, and Data Centre Expo.
For those operating in the data centre and cloud ecosystem, the event provides a platform to see and experience innovation, plus offers an opportunity to assess the changing demands of the modern enterprise.
Why the event matters for providers
Data centres and cloud platforms underpin every discussion around digital transformation, AI adoption, and IoT deployment. Simultaneously, providers face harder challenges, including energy costs, sustainability targets, and the scrutiny of security and resilience experts.
TechEx Europe brings perspectives drawn from across the industry – enterprises, regulators, and technology innovators – to help infrastructure providers position themselves in that landscape. The event’s co-location with security, transformation, and dedicated AI tracks means data centre and cloud executives can hear directly how their customers’ priorities are shifting.
Sessions and speakers
Data Centre Expo
This central track will examine infrastructure investment, growth, and sustainability in the sector. Speakers such as Elena Rehman (Microsoft), Simon Goldthorpe (Equinix), Vladimir Prodanovic (NVIDIA) and Yasmine Rifai (Microsoft CTO) will discuss resilience, edge computing, IoT, AI, and sustainable operations. For providers, sessions are designed to be directly relevant to the planning for future capacity, energy strategies, and compliance challenges. We expect data sovereignty to be a hot talking point!
Cyber Security & Cloud Expo
With enterprise adoption of hybrid and multi-cloud and, in the last couple of years changing its nature quickly, security remains a differentiator. Senior execs like Rini Icent (ABN AMRO), Amir Vashkover (Philips) and Andrew Byrd (NATO) will outline approaches to securing cloud environments, highlighting the expectations enterprise clients place on providers. Think risk management and compliance, but expect wider discussions.
AI & Big Data Expo
Generative AI and large-scale data models are increasing demand for HPE infrastructure. Maxim Romanovsky (Deutsche Bank), Parul Mishra (IBM) and Altaf Patel (PepsiCo) will speak on how organisations operationalise AI safely and with provable ROI. For providers, the implication is to scale infrastructure but to support compute-intensive and data-driven workloads safely.
Key considerations for providers
Sustainability and regulation: Enterprises and governments aligning with ESG commitments, so providers that demonstrate efficient energy and credible sustainability strategies will be well-positioned.
Resilience: With important operations depending on uptime, differentiation can lie in resilience and recovery capabilities.
Supporting hybrid: Many enterprises are not moving wholesale to public cloud, so supporting hybrid and edge strategies will meet a market demand.
Client engagement: Listening to enterprise case studies in any of the tracks will reveal where customers’ concerns are – from operational cost to compliance, from performance to ethical and agentic AI.
How to approach the event
- Prioritise infrastructure sessions: The Data Centre Expo agenda should be central, but complement it with security and AI sessions to understand adjacent pressures on client decision-making.
- Engage selectively with peers and clients: More than 200 exhibitors will be present; for providers, this is an opportunity to showcase your company and observe how competitors are positioned.
- Use cross-track knowledge to finesse strategy: Attend sessions in digital transformation and AI to anticipate where infrastructure demand is set to grow.
- Seek long-term partnerships: Conversations at the event can test service models and partnership approaches with fellow leaders.
Conclusion
For data centre and cloud providers, TechEx Europe 2025 offers a showcase and a forum. It will highlight how the enterprise’s needs are changing, and how providers need to adapt in sustainability, security, infrastructure, and AI-readiness.
Find out more and register your attendance here.
Want to learn more about Cloud Computing from industry leaders? Check out Cyber Security & Cloud Expo taking place in Amsterdam, California, and London. The comprehensive event is part of TechEx and co-located with other leading technology events. Click here for more information.
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