Thinking about selling your shop one day? This episode is for you. Steven and Bruce sit down with Professor Jeffrey Kurtz — their former business school instructor and now a seasoned business broker — to unpack what it really takes to sell a small business like a print shop.
They explore:
• Why most business owners wait too long to sell
• How to make your business more attractive to buyers
• The hidden killers of a potential sale (like burnout, bad books, and buried profits)
• What buyers are actually looking for — and why Gen Z’s mindset might reshape the market
Jeff shares personal stories from his consulting classes, real-world examples from clients, and the powerful idea of “starting with the end in mind” when running your business.
💼 Thinking long-term? Want to exit smart? Or just curious how much your shop might be worth? This is a must-listen.
🔗 Contact Professor Kurtz or apply for student consulting help via the link in the description.
jeffrey.kurtz@svn.com – Professor Jeffrey Kurtz
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00:00 – Intro
03:30 – Why small business consulting matters
08:15 – Common challenges for print shops & local businesses
11:15 – Real consulting story: solving the *real* problem
14:00 – “Problems are like trees”: Getting to the root
17:00 – What a business broker actually does
21:15 – Begin with the end in mind
24:00 – Why most shop owners wait too long to sell
26:45 – Making your business more sellable
29:15 – Gen Z’s mindset about business ownership
33:00 – Common deal killers: Debt, burnout & messy books
36:00 – Valuation multiples & how they’re calculated
42:30 – Seller financing: how deals *actually* get done
48:00 – What brokers charge & change management after the sale
50:00 – Final thoughts on running with intention
Bruce Ackerman
Steven Farag
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