- Hapag-Lloyd Cruises is launching a new campaign, “WORLD. WIDE. WONDERFUL,” highlighting upcoming 2026 cruises.
- Starting in January 2026, all five ships will operate in both German and English to welcome a wider international audience.
- The campaign offers early booking discounts for a limited time until October 31, 2025.
- The fleet consists of five-star rated luxury and expedition ships that travel to diverse destinations like the Arctic and the Mediterranean.
Hapag-Lloyd Cruises is launching an exciting new brand campaign called “WORLD. WIDE. WONDERFUL.,” which highlights the unique atmosphere and diverse journeys available on its five-star fleet. The campaign, which runs through October 31, 2025, showcases over 26 upcoming cruises and aims to attract new travelers with stunning visuals and videos. The cruise line has received consistently high satisfaction ratings, and this new initiative is a direct invitation for more people to experience its blend of luxury, discovery, and authentic service.
A significant new development is the company’s commitment to making its entire fleet fully bilingual in German and English starting in January 2026. This move opens its doors to a wider international audience, allowing more guests to enjoy the premium experiences on its luxury ships, the EUROPA and EUROPA 2, and its expedition vessels, the HANSEATIC nature, HANSEATIC inspiration, and HANSEATIC spirit. The itineraries showcased include diverse destinations from the cultural landscapes of the Mediterranean to the wild, frozen wonders of the Arctic. Travel partners are also being supported with comprehensive toolkits to help promote these unique journeys. This campaign is about more than just a trip, it is an opportunity to embark on a journey that can inspire and create lasting memories.
About Hapag-Lloyd Cruises
Hapag-Lloyd Cruises is the leading luxury and expedition cruise brand in German-speaking markets. Its five small ships are the only fleet worldwide awarded the highest five-star rating by Insight Guides 2025. Since 2020, the brand has been part of TUI Cruises GmbH, a joint venture between TUI AG and Royal Caribbean Cruises Ltd. Starting in January 2026 the entire fleet will be bilingual, offering all sailings in both English and German.
More information: www.hl-cruises.