The rise of Forward Deployment Engineer: From Niche to Necessity

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When Ravi, COO of a global bank, asked why his new AI fraud detection system wasn’t catching real anomalies, the IT leader pointed to uptime and code coverage. The metrics were green, but the business impact was red. “I don’t need another dashboard,” Ravi snapped. “I need this thing to stop fraud.”

That frustration is the reason Forward Deployed Engineers (FDEs) emerged. Unlike traditional IT or support roles, FDEs embed directly with business teams. They’re accountable for solving the problem in its messy, real-world context—not just for shipping working code.

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