- Archer Roose Wines on Princess Cruises: Archer Roose Wines is now the first official canned wine partner for Princess Cruises, with their Bubbly, Pinot Noir, Rosé, and Sauvignon Blanc varietals available fleetwide starting September.
- Promotional Campaign with Elizabeth Banks: A new promotional video, “The Can for the Curious Cruiser,” stars Archer Roose Wines’ Chief Creative Officer and Co-Owner Elizabeth Banks, highlighting the partnership across social media and onboard channels.
- Convenience and Quality: The partnership emphasizes providing high-quality, sustainably produced, vegan, and gluten-free wines in convenient single-serve cans for various onboard and excursion settings.
- Enhanced Guest Experience: This collaboration aligns with Princess Cruises’ commitment to innovation and guest delight, offering premium wine options as part of their Love Line Premium Liquors collection to elevate the overall cruise experience.
Princess Cruises is wonderfully elevating its onboard beverage experience by partnering with Archer Roose Wines, making it the cruise line’s first official canned wine partner. Starting this September, guests across the entire fleet can joyfully “pop and pour” Archer Roose’s Bubbly, Pinot Noir, Rosé, and Sauvignon Blanc varietals. This delightful collaboration allows for perfect pours of premium wine in every setting, whether lounging poolside, enjoying shore excursions, trying their luck in casinos, or simply relaxing in their staterooms through convenient Ocean Now and in-room delivery services.
The exciting partnership is being celebrated with a new promotional video starring Elizabeth Banks, Archer Roose Wines’ Chief Creative Officer and Co-Owner. Titled “The Can for the Curious Cruiser,” the spot charmingly illustrates how these high-quality canned wines perfectly complement the modern cruiser’s journey of discovery, all delivered in Banks’ signature witty style. This engaging content will be available on social media, Princess Cruises’ YouTube channel, and fleet-wide in staterooms, ensuring broad visibility for this innovative offering.
Marian Leitner-Waldman, CEO and Founder of Archer Roose Wines, expressed enthusiasm for meeting travelers where they are, emphasizing that these world-class wines offer quality and sustainability without compromise. Sami Kohen, Princess Cruises Vice President of Food and Beverage, highlighted their shared commitment to innovation and delighting guests, noting that Archer Roose Wines will be a fantastic addition to the Love Line Premium Liquors collection. These responsibly produced, vegan, gluten-free wines, made with no added sugar or unnecessary additives, are set to enhance every unforgettable Princess cruise experience with thoughtful touches and premium details.