Hapag-Lloyd Cruises is launching its Spring 2025 campaign, reinforcing its refreshed brand identity, and providing its partners with strong booking opportunities and marketing assets. Running now through mid-June, the campaign highlights immersive luxury and expedition voyages aboard the world’s top-rated fleet, according to The Insight Guides 2025.
Sailing to high-demand destinations like Antarctica, the Caribbean, Scandinavia, and the South Seas, the campaign introduces the message “Unforgettable with all your senses” appealing to a younger, experience-seeking clientele.
- Up to 35% savings on selected departures across the brand’s five ships: EUROPA, EUROPA 2, and the three HANSEATIC expedition ships.
- A dedicated trade toolkit including POS materials, social media content, and a campaign folder.
- Multi-channel marketing support across digital advertising, print, streaming advertisement, and a landing page at www.hl-cruises.com/senses
“Our guests don’t just travel, they experience,” says Ines Bizi, Director of Marketing. “This campaign enables our partners to sell a premium, sensory-rich cruise product backed by strong incentives and emotional storytelling.”
Reservations: United States & Canada: 877 445 7447 or send an email to service@hl-cruises.com or visit www.hl-cruises.com/contact/
About Hapag-Lloyd Cruises
Hapag-Lloyd Cruises is considered the leading cruise brand in the luxury and expedition sector in German-speaking countries. The fleet currently includes five ships. The ships from Hapag-Lloyd Cruises are small, individual, and outstanding in their class: The luxury ships EUROPA and EUROPA 2 are complemented by the ultra-modern new expedition class consisting of HANSEATIC nature, HANSEATIC inspiration and HANSEATIC spirit. All five ships in the fleet are the only ones to be awarded the highest rating of 5 stars by Insight Guides Cruising & Cruise Ships 2025.
Since 2020, the Hapag-Lloyd Cruises brand has been part of TUI Cruises GmbH, one of the leading cruise operators in the German-speaking market. The joint venture between TUI AG and the US cruise company Royal Caribbean Cruises Ltd. also operates the Mein Schiff fleet, which currently comprises eight cruise ships. TUI Cruises employs around 750 employees in Hamburg and Berlin.