“I do believe that the people who use the technology will be the ones who will be much more successful in the future,” he said. “You talk to some brokers who are doing 50 loans a month, and they want to get to 500. The brokers who went from 50 to 500 a couple of years ago, it was a lot different than going from 50 to 500 today.”
UWM’s Mat Ishbia unveiled AI tools including Mia and a loan estimate optimizer to streamline brokers’ work, freeing them to focus on high-value tasks. He stressed AI won’t replace brokers but will empower those who adopt it. https://t.co/t7oDhLTcmH
— Mortgage Professional America Magazine (@MPAMagazineUS) May 21, 2025
Elezaj said there are so many loans available on the market, both at UWM and with other lenders, that a major increase in production is possible for brokers by using these new tools.
“If they put their business plan together and leverage our technology, they absolutely can do it, because there is so much business out there. We think about the fact that we’re number one, and we have 8% to 10% market share. That means 90 out of 100 loans don’t come to UWM, so the opportunity is massive.”
The mortgage process still requires a human touch
It’s not just new AI technology that can help brokers serve their customers better, according to Elezaj.
“I think the power of technology and using that for life events, for refinances, rate drops, cashouts, whatever it may be,” he said. “I think that’s an important piece that people can take advantage of. You can go on Google Earth and look at all the loans you’ve done. You can see if something’s under construction. If there’s a lot of development in the area, then property values may have gone up.