No, it’s not just you: 2025 has been a turbulent year for Amazon vendors so far.
Geopolitical tensions and newly introduced U.S. tariffs have added pressure to already complex vendor negotiations. These external shocks have forced many brands to revisit their investment strategies and cost structures with Amazon.
But despite the macroeconomic uncertainty, Vendor Managers remain focused on protecting Amazon Retail’s bottom line.
For my latest study, I partnered with Russ Dieringer and Claire McBridge from Stratably to unpack how this year’s negotiations played out for 1P suppliers and what shifts we’re seeing unfold in the vendor landscape.
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