His web content gives him an advantage over even big lenders with these types of loans, because their websites don’t often target those keywords.
“Even the big online lenders, they’ll write one blog post to touch on the topic, just because they want that top of authority of having all the topics,” he said. “They don’t really want that 580 credit score borrower. The 550 credit score borrower, they definitely don’t want. And so that’s what I target.
“I create some content around, ‘If you’ve ever been turned down by Veterans United, call me,’ type of stuff.”
New AI tech in the mortgage industry aims to automate lending tasks, with Katie Sweeney, EVP of broker strategy & advocacy at Rocket Pro, seeing it as a way to improve work-life balance and strengthen human connections, not replace brokers. https://t.co/eqQBB5oVGA
— Mortgage Professional America Magazine (@MPAMagazineUS) June 18, 2025
In addition to targeting specific types of VA loans, he creates regional content in the states where he is licensed. He found that AI search tools like ChatGPT especially like regionally targeted content.
“I also have different pages that are state-specific,” Scarpero said. “So if you type, ‘Bad credit score, VA, Ohio, Kentucky, or Indiana,’ I have pages targeting those phrases. I wasn’t even trying to get on the AI. It just kind of happened. I figured out that the super-targeted pages, the AI loves that stuff.”