1 hour and 16 minutes a day — that’s how long an average person spends watching short-from videos on their phone every day! Instagram Reels, YouTube Shorts and TikTok, if you aren’t using them, or using them incorrectly, you’re missing out on a strong connection with your audience, especially Gen Z.
In this video, we’ll deconstruct exactly why short-form videos are here to stay. Discover the types of videos that have been given a thumbs up by the internet, catch emerging video trends and get tips on optimizing short-from videos for your social media strategy.
0:00 The explosion of video content
0:23 Why create short-form video content?
0:34 What social media trends to expect in 2025 and beyond?
0:49 User-generated videos
0:53 Glossier’s video content strategy
1:07 Explainer videos and AI
1:19 Peloton’s explainer videos
1:28 Shoppable videos
1:33 Zara’s shoppable videos
1:45 AI-generated videos
1:58 Summary
Whether you wish to dabble in user-generated content, engaging explainer videos or shoppable videos, this video will be your key to unlocking better engagement and meaningful connections with your audience.
Don’t forget to check out the next trend in this series! View the playlist here:
About this series:
2025 promises to be an interesting year for social media. With Gen Z at the heart of social media and AI revolutionizing social media marketing and content consumption habits, what worked yesterday won’t work today. That’s why we put together this series to help you unpack the top social media trends, identify use cases and learn how renowned brands applied these trends. Rise of AI, changing content formats, evolving audience behavior, widespread concerns — we’ll give you the lowdown on every major shift in the social media landscape so you can hit all the right notes and elevate your brand’s presence online along with clear actionable steps.
Ready to find your roadmap to social media success in 2025 and beyond? Follow this series and subscribe to our channel now.
Want us to cover any other trend is specific? Leave a comment below and our experts will look into it.
About Us:
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