What’s Inside
We kick off our US Back to School 2025 series of reports by diving into proprietary survey findings on US consumers’ spending expectations for the BTS (back-to-school) season.
- When will consumers start shopping for BTS, and how much will they spend?
- How are inflation and tariffs impacting BTS 2025 shopping behavior?
- In which categories are consumers willing to shop resale?
Read this report to find out!
Data in this research report include:
- When consumers will shop for BTS, 2025 vs. 2024
- How much consumers expect to spend on BTS per child
- How much consumers expect to spend on BTS compared to 2024—overall (in dollar and volume terms) and breakdowns by income, geography and school level
- The impacts of inflation and tariffs on BTS shopping
- Attitudes to BTS shopping—including spending on online learning tools, budget changes and openness to resale
Other relevant research:
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