Bullseye is welcoming new magnetic sets in the toy aisle — Clixo is releasing nine packs at Target this summer.
The launch follows a recent test run. Five Clixo products were placed in 140 Target locations, and now, families can find nine Clixo sets in Target stores nationwide.
The Jungle Birds set is new in the Clixo collection. | Source: Clixo
Kids can create 3D builds with 2D pieces. | Source: Clixo
The retailer will continue to stock the five packs from the test run, including the Clixo Grab & Go Pack, Tiny & Mighty, Clixo Creator Pack, Clixo Space Mission, and Clixo Marine Marvels sets. Shoppers can also find the Clixo Jungle Birds set, Tiny & Mighty Jungle, Tiny & Mighty Space, and Tiny & Mighty Sparkle sets.
Each set includes flexible magnetic tiles that kids can connect as they build animals, space crafts, and more. The Clixo pieces are colorful and durable for kids ages 4 or 6 and up. The collection runs from $15.99 to $49.99, and several sets are available online.
“Target shares our vision and wants to help us empower parents with a new kind of play experience — one that ignites curiosity, critical thinking, and creativity,” Assaf Eshet, Founder of Clixo, says. “Clixo offers a refreshing break from structured play and screens, inviting kids to build freely with our flexible, magnetic pieces that bend, snap, and twist into endless possibilities. It’s a radically different approach to building, one that helps children think beyond the blocks and explore the full reach of their imagination. We’re excited to connect with more families and see what their kids create.”
Consumers can search through four feet of shelf space to find their desired pack. The dedicated area will help shoppers locate Clixo products within the store.
For more information, visit clixo.com.
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