Conversations on Social Work Careers: Take Control of Your Professional Brand, with HarlenyVasquez

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What do you want to be known for? Have you taken a career inventory lately?

In this episode of Conversations on Social Work Careers, Your Social Work Career Coach Jennifer Luna has a lively conversation with Harleny Vasquez about ways social workers can take control of their professional brands.

Harleny Vasquez is a licensed social worker and a First-Generation Latina. She is the founder of her business yourEVOLVEDmind, where she is a social work career coach helping social workers in all stages of their careers. Her areas of focus include résumé and cover letter writing, personal branding, LinkedIn marketing, salary negotiation, and confidence building. She provides her clients the tools needed to secure their next opportunity using the LinkedIn platform. She is a workshop facilitator, podcast host of Social Work Insider, and a speaker on a mission to uplift and elevate the social work profession.

Harleny is also an experienced social worker with more than 10 years working in social services providing trauma-informed care. In her 9-5, she is a clinical recruiter for a mental health technology company on a mission to build effective clinical teams to deliver quality mental health services on a national level.

Jennifer Luna’s column, Your Social Work Career Coach, appears in The New Social Worker. See her latest columns and videos at

Looking for more career content for professional social workers and social work students? Visit to read about social work careers, ethics, technology, self-care, book and movie reviews, and more.

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