Sony has bought up a 2.5% stake in Elden Ring publisher and long-standing game company, Bandai Namco. This move was dubbed part of a “strategic partnership.”
In a press release, the 16 million share deal, which cost 68 billion yen, will see both companies “expanding the fan community for IP such as anime and manga around the world” and maximize their IP value. They plan to expand other media within Bandai Namco’s content library and use the powerful reach Sony has to bolster things forward.
Beyond Bandai Namco, Sony is also a huge shareholder, their biggest shareholder, in fact, of FromSoftware parent company, Kadokawa. Currently, they do have an Elden Ring movie in the works, so perhaps that will be the real test to how this strategic partnership will play out.
What do you think? Are you interested to see what’s gonna happen? Let us know below!